Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007495 | Toast | $68.60 | $1.78 | $66.82 | 2026-04-04 12:19:09 |
| TXN-01007500 | Toast | $69.88 | $1.82 | $68.06 | 2026-04-04 11:34:02 |
| TXN-01006789 | Toast | $36.06 | $0.94 | $35.12 | 2026-04-04 11:31:07 |
| TXN-01006904 | Toast | $75.95 | $1.97 | $73.98 | 2026-04-04 11:03:55 |
| TXN-01007694 | Toast | $57.98 | $1.51 | $56.47 | 2026-04-04 10:43:12 |
| TXN-01007424 | Toast | $34.71 | $0.90 | $33.81 | 2026-04-04 10:42:55 |
| TXN-01006990 | Toast | $54.90 | $1.43 | $53.47 | 2026-04-04 10:14:19 |
| TXN-01007001 | Toast | $46.12 | $1.20 | $44.92 | 2026-04-04 09:04:20 |
| TXN-01006934 | Toast | $71.91 | $1.87 | $70.04 | 2026-04-04 08:48:50 |
| TXN-01006988 | Toast | $68.38 | $1.78 | $66.60 | 2026-04-03 20:55:07 |
| TXN-01006879 | Toast | $58.05 | $1.51 | $56.54 | 2026-04-03 20:25:21 |
| TXN-01007135 | Toast | $61.16 | $1.59 | $59.57 | 2026-04-03 20:16:44 |
| TXN-01007379 | Toast | $59.87 | $1.56 | $58.31 | 2026-04-03 19:48:41 |
| TXN-01007142 | Toast | $55.63 | $1.45 | $54.18 | 2026-04-03 19:47:37 |
| TXN-01007771 | Toast | $64.04 | $1.67 | $62.37 | 2026-04-03 19:27:56 |
| TXN-01007669 | Toast | $75.27 | $1.96 | $73.31 | 2026-04-03 18:33:00 |
| TXN-01007389 | Toast | $52.44 | $1.36 | $51.08 | 2026-04-03 18:20:20 |
| TXN-01007411 | Toast | $72.77 | $1.89 | $70.88 | 2026-04-03 18:19:21 |
| TXN-01006787 | Toast | $60.81 | $1.58 | $59.23 | 2026-04-03 17:57:18 |
| TXN-01007265 | Toast | $74.96 | $1.95 | $73.01 | 2026-04-03 17:56:19 |
| TXN-01007046 | Toast | $74.37 | $1.93 | $72.44 | 2026-04-03 17:56:05 |
| TXN-01007506 | Toast | $69.54 | $1.81 | $67.73 | 2026-04-03 17:51:39 |
| TXN-01006861 | Toast | $31.27 | $0.81 | $30.46 | 2026-04-03 16:48:12 |
| TXN-01007676 | Toast | $44.22 | $1.15 | $43.07 | 2026-04-03 16:29:41 |
| TXN-01007399 | Toast | $69.36 | $1.80 | $67.56 | 2026-04-03 15:57:14 |