Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005309 | UberEats | $77.62 | $23.29 | $54.33 | 2026-04-04 20:57:05 |
| TXN-01005673 | UberEats | $38.17 | $11.45 | $26.72 | 2026-04-04 20:50:26 |
| TXN-01005338 | UberEats | $45.81 | $13.74 | $32.07 | 2026-04-04 20:49:17 |
| TXN-01004791 | UberEats | $58.89 | $17.67 | $41.22 | 2026-04-04 20:44:56 |
| TXN-01005027 | UberEats | $44.39 | $13.32 | $31.07 | 2026-04-04 20:09:50 |
| TXN-01005756 | UberEats | $60.48 | $18.14 | $42.34 | 2026-04-04 18:57:58 |
| TXN-01005728 | UberEats | $77.66 | $23.30 | $54.36 | 2026-04-04 18:19:36 |
| TXN-01005200 | UberEats | $71.42 | $21.43 | $49.99 | 2026-04-04 18:07:53 |
| TXN-01005092 | UberEats | $62.66 | $18.80 | $43.86 | 2026-04-04 18:07:05 |
| TXN-01005730 | UberEats | $46.26 | $13.88 | $32.38 | 2026-04-04 17:48:44 |
| TXN-01005235 | UberEats | $80.29 | $24.09 | $56.20 | 2026-04-04 17:04:52 |
| TXN-01005127 | UberEats | $54.66 | $16.40 | $38.26 | 2026-04-04 16:15:34 |
| TXN-01004619 | UberEats | $72.46 | $21.74 | $50.72 | 2026-04-04 16:08:12 |
| TXN-01004820 | UberEats | $68.60 | $20.58 | $48.02 | 2026-04-04 15:56:02 |
| TXN-01004894 | UberEats | $70.05 | $21.01 | $49.04 | 2026-04-04 15:50:53 |
| TXN-01005705 | UberEats | $80.23 | $24.07 | $56.16 | 2026-04-04 15:43:56 |
| TXN-01005453 | UberEats | $59.02 | $17.71 | $41.31 | 2026-04-04 15:11:46 |
| TXN-01005260 | UberEats | $74.95 | $22.48 | $52.47 | 2026-04-04 15:07:02 |
| TXN-01005462 | UberEats | $71.33 | $21.40 | $49.93 | 2026-04-04 15:03:03 |
| TXN-01005629 | UberEats | $34.85 | $10.46 | $24.39 | 2026-04-04 14:58:37 |
| TXN-01005085 | UberEats | $53.73 | $16.12 | $37.61 | 2026-04-04 14:19:49 |
| TXN-01004683 | UberEats | $43.63 | $13.09 | $30.54 | 2026-04-04 14:08:38 |
| TXN-01004844 | UberEats | $53.48 | $16.04 | $37.44 | 2026-04-04 14:07:54 |
| TXN-01005649 | UberEats | $41.45 | $12.44 | $29.01 | 2026-04-04 13:48:06 |
| TXN-01005704 | UberEats | $67.14 | $20.14 | $47.00 | 2026-04-04 13:26:16 |