Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005238 | UberEats | $81.85 | $24.55 | $57.30 | 2026-04-01 17:19:58 |
| TXN-01002599 | DoorDash | $63.48 | $19.04 | $44.44 | 2026-04-01 17:10:50 |
| TXN-01007309 | Toast | $75.57 | $1.96 | $73.61 | 2026-04-01 17:08:34 |
| TXN-01004120 | DoorDash | $60.39 | $18.12 | $42.27 | 2026-04-01 17:06:34 |
| TXN-01007432 | Toast | $30.10 | $0.78 | $29.32 | 2026-04-01 17:06:02 |
| TXN-01008730 | Square | $76.39 | $2.22 | $74.17 | 2026-04-01 17:01:48 |
| TXN-01005366 | UberEats | $71.70 | $21.51 | $50.19 | 2026-04-01 16:52:49 |
| TXN-01003827 | DoorDash | $34.14 | $10.24 | $23.90 | 2026-04-01 16:47:36 |
| TXN-01002919 | DoorDash | $51.10 | $15.33 | $35.77 | 2026-04-01 16:41:03 |
| TXN-01006983 | Toast | $74.78 | $1.94 | $72.84 | 2026-04-01 16:40:10 |
| TXN-01008994 | Clover | $60.97 | $1.46 | $59.51 | 2026-04-01 16:39:55 |
| TXN-01004497 | UberEats | $57.90 | $17.37 | $40.53 | 2026-04-01 16:38:36 |
| TXN-01003998 | DoorDash | $73.39 | $22.02 | $51.37 | 2026-04-01 16:36:21 |
| TXN-01008172 | Square | $35.97 | $1.04 | $34.93 | 2026-04-01 16:29:08 |
| TXN-01005711 | UberEats | $38.10 | $11.43 | $26.67 | 2026-04-01 16:21:02 |
| TXN-01006347 | GrubHub | $38.97 | $11.69 | $27.28 | 2026-04-01 15:58:06 |
| TXN-01008632 | Square | $66.25 | $1.92 | $64.33 | 2026-04-01 15:52:27 |
| TXN-01003826 | DoorDash | $79.56 | $23.87 | $55.69 | 2026-04-01 15:48:32 |
| TXN-01004108 | DoorDash | $72.40 | $21.72 | $50.68 | 2026-04-01 15:48:20 |
| TXN-01005721 | UberEats | $65.13 | $19.54 | $45.59 | 2026-04-01 15:32:41 |
| TXN-01007462 | Toast | $38.70 | $1.01 | $37.69 | 2026-04-01 15:30:30 |
| TXN-01005726 | UberEats | $77.64 | $23.29 | $54.35 | 2026-04-01 15:25:01 |
| TXN-01006509 | GrubHub | $64.00 | $19.20 | $44.80 | 2026-04-01 15:18:10 |
| TXN-01006526 | GrubHub | $38.68 | $11.60 | $27.08 | 2026-04-01 15:08:20 |
| TXN-01008169 | Square | $64.17 | $1.86 | $62.31 | 2026-04-01 14:59:13 |