Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005895 | UberEats | $78.98 | $23.69 | $55.29 | 2026-03-13 12:44:48 |
| TXN-01005693 | UberEats | $69.09 | $20.73 | $48.36 | 2026-03-13 12:27:46 |
| TXN-01004902 | UberEats | $66.04 | $19.81 | $46.23 | 2026-03-13 12:22:25 |
| TXN-01005337 | UberEats | $58.76 | $17.63 | $41.13 | 2026-03-13 11:51:52 |
| TXN-01005029 | UberEats | $82.11 | $24.63 | $57.48 | 2026-03-13 11:38:02 |
| TXN-01004653 | UberEats | $46.47 | $13.94 | $32.53 | 2026-03-13 11:30:21 |
| TXN-01005663 | UberEats | $61.08 | $18.32 | $42.76 | 2026-03-13 11:19:53 |
| TXN-01004667 | UberEats | $75.98 | $22.79 | $53.19 | 2026-03-13 11:16:45 |
| TXN-01005087 | UberEats | $48.08 | $14.42 | $33.66 | 2026-03-13 11:09:45 |
| TXN-01005840 | UberEats | $42.73 | $12.82 | $29.91 | 2026-03-13 10:22:03 |
| TXN-01005225 | UberEats | $70.20 | $21.06 | $49.14 | 2026-03-13 10:05:34 |
| TXN-01005326 | UberEats | $69.42 | $20.83 | $48.59 | 2026-03-13 09:59:09 |
| TXN-01004560 | UberEats | $38.14 | $11.44 | $26.70 | 2026-03-13 09:33:16 |
| TXN-01005544 | UberEats | $68.62 | $20.59 | $48.03 | 2026-03-13 09:21:49 |
| TXN-01005447 | UberEats | $63.01 | $18.90 | $44.11 | 2026-03-13 08:25:42 |
| TXN-01005564 | UberEats | $75.43 | $22.63 | $52.80 | 2026-03-13 08:11:47 |
| TXN-01005597 | UberEats | $45.45 | $13.63 | $31.82 | 2026-03-13 07:10:15 |
| TXN-01005232 | UberEats | $72.63 | $21.79 | $50.84 | 2026-03-12 21:47:07 |
| TXN-01005285 | UberEats | $43.38 | $13.01 | $30.37 | 2026-03-12 21:32:55 |
| TXN-01004570 | UberEats | $36.31 | $10.89 | $25.42 | 2026-03-12 21:09:59 |
| TXN-01005611 | UberEats | $64.42 | $19.33 | $45.09 | 2026-03-12 21:07:09 |
| TXN-01004785 | UberEats | $43.53 | $13.06 | $30.47 | 2026-03-12 20:55:33 |
| TXN-01004569 | UberEats | $50.35 | $15.11 | $35.24 | 2026-03-12 20:54:56 |
| TXN-01005077 | UberEats | $52.17 | $15.65 | $36.52 | 2026-03-12 20:34:26 |
| TXN-01005534 | UberEats | $60.50 | $18.15 | $42.35 | 2026-03-12 20:11:35 |