Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008210 | Square | $45.62 | $1.32 | $44.30 | 2026-04-01 14:58:43 |
| TXN-01005925 | GrubHub | $66.52 | $19.96 | $46.56 | 2026-04-01 14:58:25 |
| TXN-01007049 | Toast | $41.85 | $1.09 | $40.76 | 2026-04-01 14:56:05 |
| TXN-01005590 | UberEats | $85.46 | $25.64 | $59.82 | 2026-04-01 14:55:01 |
| TXN-01004874 | UberEats | $81.43 | $24.43 | $57.00 | 2026-04-01 14:51:40 |
| TXN-01008144 | Square | $63.68 | $1.85 | $61.83 | 2026-04-01 14:51:37 |
| TXN-01008524 | Square | $59.40 | $1.72 | $57.68 | 2026-04-01 14:41:23 |
| TXN-01009049 | Clover | $30.18 | $0.72 | $29.46 | 2026-04-01 14:36:53 |
| TXN-01008625 | Square | $32.97 | $0.96 | $32.01 | 2026-04-01 14:28:27 |
| TXN-01007725 | Toast | $39.61 | $1.03 | $38.58 | 2026-04-01 14:22:36 |
| TXN-01007988 | Square | $38.01 | $1.10 | $36.91 | 2026-04-01 14:18:41 |
| TXN-01002968 | DoorDash | $51.89 | $15.57 | $36.32 | 2026-04-01 14:16:35 |
| TXN-01004896 | UberEats | $78.27 | $23.48 | $54.79 | 2026-04-01 14:12:20 |
| TXN-01006257 | GrubHub | $48.16 | $14.45 | $33.71 | 2026-04-01 14:11:20 |
| TXN-01005524 | UberEats | $47.22 | $14.17 | $33.05 | 2026-04-01 14:09:02 |
| TXN-01006676 | Toast | $40.98 | $1.07 | $39.91 | 2026-04-01 14:02:51 |
| TXN-01003588 | DoorDash | $64.03 | $19.21 | $44.82 | 2026-04-01 13:59:17 |
| TXN-01005470 | UberEats | $79.62 | $23.89 | $55.73 | 2026-04-01 13:59:09 |
| TXN-01003948 | DoorDash | $84.44 | $25.33 | $59.11 | 2026-04-01 13:56:07 |
| TXN-01005298 | UberEats | $74.48 | $22.34 | $52.14 | 2026-04-01 13:53:52 |
| TXN-01006845 | Toast | $68.43 | $1.78 | $66.65 | 2026-04-01 13:44:38 |
| TXN-01007082 | Toast | $43.91 | $1.14 | $42.77 | 2026-04-01 13:41:27 |
| TXN-01002623 | DoorDash | $36.48 | $10.94 | $25.54 | 2026-04-01 13:39:03 |
| TXN-01006516 | GrubHub | $41.78 | $12.53 | $29.25 | 2026-04-01 13:37:35 |
| TXN-01007959 | Square | $32.56 | $0.94 | $31.62 | 2026-04-01 13:34:14 |