Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004745 | UberEats | $48.98 | $14.69 | $34.29 | 2026-03-12 20:11:18 |
| TXN-01005831 | UberEats | $53.76 | $16.13 | $37.63 | 2026-03-12 20:05:30 |
| TXN-01004463 | UberEats | $56.24 | $16.87 | $39.37 | 2026-03-12 20:05:28 |
| TXN-01005342 | UberEats | $35.08 | $10.52 | $24.56 | 2026-03-12 19:48:19 |
| TXN-01004549 | UberEats | $48.85 | $14.65 | $34.20 | 2026-03-12 19:39:04 |
| TXN-01005554 | UberEats | $60.45 | $18.14 | $42.31 | 2026-03-12 19:30:13 |
| TXN-01005435 | UberEats | $74.18 | $22.25 | $51.93 | 2026-03-12 19:17:04 |
| TXN-01005902 | UberEats | $52.08 | $15.62 | $36.46 | 2026-03-12 18:56:41 |
| TXN-01005621 | UberEats | $80.30 | $24.09 | $56.21 | 2026-03-12 18:56:39 |
| TXN-01004523 | UberEats | $38.85 | $11.65 | $27.20 | 2026-03-12 18:43:11 |
| TXN-01004901 | UberEats | $71.89 | $21.57 | $50.32 | 2026-03-12 18:42:43 |
| TXN-01005318 | UberEats | $62.11 | $18.63 | $43.48 | 2026-03-12 18:16:55 |
| TXN-01005382 | UberEats | $76.17 | $22.85 | $53.32 | 2026-03-12 18:12:59 |
| TXN-01005067 | UberEats | $70.80 | $21.24 | $49.56 | 2026-03-12 18:11:52 |
| TXN-01004783 | UberEats | $84.69 | $25.41 | $59.28 | 2026-03-12 18:09:03 |
| TXN-01005254 | UberEats | $49.27 | $14.78 | $34.49 | 2026-03-12 18:01:47 |
| TXN-01004864 | UberEats | $57.01 | $17.10 | $39.91 | 2026-03-12 17:25:43 |
| TXN-01005005 | UberEats | $39.35 | $11.80 | $27.55 | 2026-03-12 17:14:00 |
| TXN-01004699 | UberEats | $53.96 | $16.19 | $37.77 | 2026-03-12 16:21:21 |
| TXN-01005410 | UberEats | $62.22 | $18.67 | $43.55 | 2026-03-12 16:21:06 |
| TXN-01004870 | UberEats | $33.56 | $10.07 | $23.49 | 2026-03-12 15:43:11 |
| TXN-01004793 | UberEats | $73.84 | $22.15 | $51.69 | 2026-03-12 15:26:21 |
| TXN-01005761 | UberEats | $82.42 | $24.73 | $57.69 | 2026-03-12 14:19:02 |
| TXN-01005644 | UberEats | $74.74 | $22.42 | $52.32 | 2026-03-12 14:11:01 |
| TXN-01005814 | UberEats | $36.74 | $11.02 | $25.72 | 2026-03-12 14:01:00 |