Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005199 | UberEats | $51.31 | $15.39 | $35.92 | 2026-03-12 13:55:33 |
| TXN-01004900 | UberEats | $47.85 | $14.36 | $33.49 | 2026-03-12 13:42:54 |
| TXN-01005520 | UberEats | $51.62 | $15.49 | $36.13 | 2026-03-12 13:40:02 |
| TXN-01005006 | UberEats | $39.51 | $11.85 | $27.66 | 2026-03-12 13:36:06 |
| TXN-01005307 | UberEats | $42.19 | $12.66 | $29.53 | 2026-03-12 13:22:16 |
| TXN-01005798 | UberEats | $63.57 | $19.07 | $44.50 | 2026-03-12 13:19:36 |
| TXN-01005499 | UberEats | $48.18 | $14.45 | $33.73 | 2026-03-12 13:00:30 |
| TXN-01004817 | UberEats | $48.04 | $14.41 | $33.63 | 2026-03-12 12:50:26 |
| TXN-01004541 | UberEats | $33.75 | $10.12 | $23.63 | 2026-03-12 12:50:23 |
| TXN-01005184 | UberEats | $76.71 | $23.01 | $53.70 | 2026-03-12 12:46:22 |
| TXN-01005630 | UberEats | $56.91 | $17.07 | $39.84 | 2026-03-12 12:38:08 |
| TXN-01004886 | UberEats | $51.18 | $15.35 | $35.83 | 2026-03-12 12:27:05 |
| TXN-01005360 | UberEats | $68.35 | $20.50 | $47.85 | 2026-03-12 12:24:03 |
| TXN-01005429 | UberEats | $58.56 | $17.57 | $40.99 | 2026-03-12 12:22:35 |
| TXN-01005507 | UberEats | $44.45 | $13.34 | $31.11 | 2026-03-12 11:58:04 |
| TXN-01005793 | UberEats | $59.54 | $17.86 | $41.68 | 2026-03-12 11:55:45 |
| TXN-01004659 | UberEats | $77.49 | $23.25 | $54.24 | 2026-03-12 11:55:23 |
| TXN-01004898 | UberEats | $84.84 | $25.45 | $59.39 | 2026-03-12 11:10:58 |
| TXN-01005914 | UberEats | $63.85 | $19.16 | $44.69 | 2026-03-12 09:18:47 |
| TXN-01004990 | UberEats | $68.15 | $20.45 | $47.70 | 2026-03-12 09:15:12 |
| TXN-01005536 | UberEats | $55.17 | $16.55 | $38.62 | 2026-03-12 08:41:57 |
| TXN-01004922 | UberEats | $32.23 | $9.67 | $22.56 | 2026-03-12 08:10:27 |
| TXN-01005060 | UberEats | $51.43 | $15.43 | $36.00 | 2026-03-12 08:05:56 |
| TXN-01004453 | UberEats | $62.67 | $18.80 | $43.87 | 2026-03-11 23:28:51 |
| TXN-01005194 | UberEats | $37.64 | $11.29 | $26.35 | 2026-03-11 22:20:31 |