Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003126 | DoorDash | $49.50 | $14.85 | $34.65 | 2026-03-17 10:01:13 |
| TXN-01004407 | DoorDash | $70.27 | $21.08 | $49.19 | 2026-03-17 09:03:07 |
| TXN-01003585 | DoorDash | $43.15 | $12.94 | $30.21 | 2026-03-17 08:41:41 |
| TXN-01003087 | DoorDash | $42.47 | $12.74 | $29.73 | 2026-03-16 23:39:32 |
| TXN-01004364 | DoorDash | $43.03 | $12.91 | $30.12 | 2026-03-16 22:15:59 |
| TXN-01004276 | DoorDash | $58.44 | $17.53 | $40.91 | 2026-03-16 21:54:35 |
| TXN-01003059 | DoorDash | $57.96 | $17.39 | $40.57 | 2026-03-16 21:26:11 |
| TXN-01004405 | DoorDash | $50.55 | $15.16 | $35.39 | 2026-03-16 21:10:52 |
| TXN-01002871 | DoorDash | $70.93 | $21.28 | $49.65 | 2026-03-16 21:06:14 |
| TXN-01002681 | DoorDash | $66.44 | $19.93 | $46.51 | 2026-03-16 20:43:34 |
| TXN-01003133 | DoorDash | $54.56 | $16.37 | $38.19 | 2026-03-16 20:34:07 |
| TXN-01003449 | DoorDash | $50.50 | $15.15 | $35.35 | 2026-03-16 20:22:29 |
| TXN-01002562 | DoorDash | $59.41 | $17.82 | $41.59 | 2026-03-16 20:16:19 |
| TXN-01002667 | DoorDash | $41.71 | $12.51 | $29.20 | 2026-03-16 20:10:43 |
| TXN-01002928 | DoorDash | $71.89 | $21.57 | $50.32 | 2026-03-16 20:04:04 |
| TXN-01003842 | DoorDash | $60.07 | $18.02 | $42.05 | 2026-03-16 19:49:57 |
| TXN-01002858 | DoorDash | $38.67 | $11.60 | $27.07 | 2026-03-16 19:45:59 |
| TXN-01004213 | DoorDash | $43.18 | $12.95 | $30.23 | 2026-03-16 19:25:30 |
| TXN-01003922 | DoorDash | $68.00 | $20.40 | $47.60 | 2026-03-16 19:22:50 |
| TXN-01003166 | DoorDash | $45.49 | $13.65 | $31.84 | 2026-03-16 19:11:44 |
| TXN-01003762 | DoorDash | $84.66 | $25.40 | $59.26 | 2026-03-16 19:07:06 |
| TXN-01003252 | DoorDash | $33.05 | $9.91 | $23.14 | 2026-03-16 18:57:20 |
| TXN-01003495 | DoorDash | $69.71 | $20.91 | $48.80 | 2026-03-16 18:57:15 |
| TXN-01003678 | DoorDash | $51.04 | $15.31 | $35.73 | 2026-03-16 18:55:51 |
| TXN-01003835 | DoorDash | $78.23 | $23.47 | $54.76 | 2026-03-16 18:50:04 |