Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003970 | DoorDash | $42.45 | $12.74 | $29.71 | 2026-03-16 18:36:11 |
| TXN-01003181 | DoorDash | $45.55 | $13.66 | $31.89 | 2026-03-16 18:32:19 |
| TXN-01003955 | DoorDash | $67.46 | $20.24 | $47.22 | 2026-03-16 18:08:04 |
| TXN-01003065 | DoorDash | $48.44 | $14.53 | $33.91 | 2026-03-16 18:07:38 |
| TXN-01004347 | DoorDash | $46.19 | $13.86 | $32.33 | 2026-03-16 17:49:31 |
| TXN-01003690 | DoorDash | $71.02 | $21.31 | $49.71 | 2026-03-16 17:44:33 |
| TXN-01002876 | DoorDash | $55.28 | $16.58 | $38.70 | 2026-03-16 17:39:20 |
| TXN-01003839 | DoorDash | $83.42 | $25.03 | $58.39 | 2026-03-16 17:35:56 |
| TXN-01004077 | DoorDash | $71.78 | $21.53 | $50.25 | 2026-03-16 17:16:54 |
| TXN-01004149 | DoorDash | $85.55 | $25.66 | $59.89 | 2026-03-16 17:10:25 |
| TXN-01003894 | DoorDash | $72.08 | $21.62 | $50.46 | 2026-03-16 16:56:33 |
| TXN-01002956 | DoorDash | $79.38 | $23.81 | $55.57 | 2026-03-16 16:39:56 |
| TXN-01002655 | DoorDash | $41.67 | $12.50 | $29.17 | 2026-03-16 16:31:33 |
| TXN-01003749 | DoorDash | $63.48 | $19.04 | $44.44 | 2026-03-16 15:26:12 |
| TXN-01002959 | DoorDash | $60.04 | $18.01 | $42.03 | 2026-03-16 15:13:59 |
| TXN-01003389 | DoorDash | $55.27 | $16.58 | $38.69 | 2026-03-16 15:11:16 |
| TXN-01003727 | DoorDash | $47.07 | $14.12 | $32.95 | 2026-03-16 14:51:58 |
| TXN-01003887 | DoorDash | $74.18 | $22.25 | $51.93 | 2026-03-16 14:31:56 |
| TXN-01003981 | DoorDash | $58.41 | $17.52 | $40.89 | 2026-03-16 14:16:00 |
| TXN-01004178 | DoorDash | $42.49 | $12.75 | $29.74 | 2026-03-16 14:09:15 |
| TXN-01003673 | DoorDash | $36.02 | $10.81 | $25.21 | 2026-03-16 14:07:27 |
| TXN-01003463 | DoorDash | $58.49 | $17.55 | $40.94 | 2026-03-16 13:40:29 |
| TXN-01003943 | DoorDash | $85.76 | $25.73 | $60.03 | 2026-03-16 13:26:04 |
| TXN-01002622 | DoorDash | $70.97 | $21.29 | $49.68 | 2026-03-16 13:22:25 |
| TXN-01004096 | DoorDash | $41.77 | $12.53 | $29.24 | 2026-03-16 13:08:29 |