Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005506 | UberEats | $75.58 | $22.67 | $52.91 | 2026-03-10 19:20:54 |
| TXN-01004961 | UberEats | $46.00 | $13.80 | $32.20 | 2026-03-10 19:19:39 |
| TXN-01004511 | UberEats | $82.12 | $24.64 | $57.48 | 2026-03-10 19:08:44 |
| TXN-01004906 | UberEats | $75.01 | $22.50 | $52.51 | 2026-03-10 19:07:34 |
| TXN-01005841 | UberEats | $44.30 | $13.29 | $31.01 | 2026-03-10 18:48:42 |
| TXN-01004998 | UberEats | $75.33 | $22.60 | $52.73 | 2026-03-10 18:31:28 |
| TXN-01005617 | UberEats | $53.40 | $16.02 | $37.38 | 2026-03-10 18:06:30 |
| TXN-01005694 | UberEats | $70.05 | $21.01 | $49.04 | 2026-03-10 18:00:38 |
| TXN-01005344 | UberEats | $51.53 | $15.46 | $36.07 | 2026-03-10 18:00:09 |
| TXN-01005615 | UberEats | $46.58 | $13.97 | $32.61 | 2026-03-10 17:57:28 |
| TXN-01005244 | UberEats | $38.31 | $11.49 | $26.82 | 2026-03-10 17:39:31 |
| TXN-01005856 | UberEats | $64.63 | $19.39 | $45.24 | 2026-03-10 17:22:32 |
| TXN-01005708 | UberEats | $79.49 | $23.85 | $55.64 | 2026-03-10 16:52:33 |
| TXN-01005703 | UberEats | $71.21 | $21.36 | $49.85 | 2026-03-10 16:28:53 |
| TXN-01004645 | UberEats | $48.43 | $14.53 | $33.90 | 2026-03-10 16:00:48 |
| TXN-01004666 | UberEats | $32.47 | $9.74 | $22.73 | 2026-03-10 15:41:58 |
| TXN-01005430 | UberEats | $83.72 | $25.12 | $58.60 | 2026-03-10 15:26:34 |
| TXN-01004999 | UberEats | $79.86 | $23.96 | $55.90 | 2026-03-10 15:12:02 |
| TXN-01004573 | UberEats | $71.51 | $21.45 | $50.06 | 2026-03-10 14:57:49 |
| TXN-01005568 | UberEats | $33.55 | $10.06 | $23.49 | 2026-03-10 14:56:56 |
| TXN-01004654 | UberEats | $59.66 | $17.90 | $41.76 | 2026-03-10 14:51:45 |
| TXN-01004786 | UberEats | $72.28 | $21.68 | $50.60 | 2026-03-10 14:23:36 |
| TXN-01005733 | UberEats | $35.48 | $10.64 | $24.84 | 2026-03-10 14:10:36 |
| TXN-01005195 | UberEats | $51.94 | $15.58 | $36.36 | 2026-03-10 14:03:21 |
| TXN-01004551 | UberEats | $84.92 | $25.48 | $59.44 | 2026-03-10 13:54:32 |