Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004140 | DoorDash | $46.34 | $13.90 | $32.44 | 2026-03-31 21:07:15 |
| TXN-01003277 | DoorDash | $39.98 | $11.99 | $27.99 | 2026-03-31 21:02:47 |
| TXN-01003262 | DoorDash | $57.42 | $17.23 | $40.19 | 2026-03-31 20:58:26 |
| TXN-01005417 | UberEats | $33.79 | $10.14 | $23.65 | 2026-03-31 20:58:11 |
| TXN-01008626 | Square | $48.21 | $1.40 | $46.81 | 2026-03-31 20:56:53 |
| TXN-01002748 | DoorDash | $79.41 | $23.82 | $55.59 | 2026-03-31 20:48:26 |
| TXN-01002875 | DoorDash | $75.83 | $22.75 | $53.08 | 2026-03-31 20:46:13 |
| TXN-01005346 | UberEats | $36.61 | $10.98 | $25.63 | 2026-03-31 20:42:46 |
| TXN-01004469 | UberEats | $60.18 | $18.05 | $42.13 | 2026-03-31 20:36:28 |
| TXN-01003418 | DoorDash | $80.02 | $24.01 | $56.01 | 2026-03-31 20:34:11 |
| TXN-01008405 | Square | $75.09 | $2.18 | $72.91 | 2026-03-31 20:33:13 |
| TXN-01007320 | Toast | $28.18 | $0.73 | $27.45 | 2026-03-31 20:23:19 |
| TXN-01009245 | Clover | $58.01 | $1.39 | $56.62 | 2026-03-31 20:11:32 |
| TXN-01005295 | UberEats | $49.82 | $14.95 | $34.87 | 2026-03-31 20:08:54 |
| TXN-01008238 | Square | $72.11 | $2.09 | $70.02 | 2026-03-31 19:57:45 |
| TXN-01005516 | UberEats | $50.26 | $15.08 | $35.18 | 2026-03-31 19:55:07 |
| TXN-01004356 | DoorDash | $51.73 | $15.52 | $36.21 | 2026-03-31 19:55:03 |
| TXN-01007152 | Toast | $57.49 | $1.49 | $56.00 | 2026-03-31 19:52:44 |
| TXN-01006996 | Toast | $56.71 | $1.47 | $55.24 | 2026-03-31 19:48:54 |
| TXN-01006786 | Toast | $54.29 | $1.41 | $52.88 | 2026-03-31 19:46:33 |
| TXN-01007257 | Toast | $67.56 | $1.76 | $65.80 | 2026-03-31 19:46:28 |
| TXN-01002538 | DoorDash | $82.53 | $24.76 | $57.77 | 2026-03-31 19:46:20 |
| TXN-01008569 | Square | $49.16 | $1.43 | $47.73 | 2026-03-31 19:39:21 |
| TXN-01008841 | Clover | $44.46 | $1.07 | $43.39 | 2026-03-31 19:37:11 |
| TXN-01008136 | Square | $46.03 | $1.33 | $44.70 | 2026-03-31 19:35:13 |