Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003737 | DoorDash | $68.44 | $20.53 | $47.91 | 2026-03-16 12:27:42 |
| TXN-01002803 | DoorDash | $77.03 | $23.11 | $53.92 | 2026-03-16 12:24:19 |
| TXN-01003199 | DoorDash | $67.69 | $20.31 | $47.38 | 2026-03-16 12:23:01 |
| TXN-01003507 | DoorDash | $51.78 | $15.53 | $36.25 | 2026-03-16 12:17:33 |
| TXN-01003622 | DoorDash | $79.60 | $23.88 | $55.72 | 2026-03-16 12:01:19 |
| TXN-01002693 | DoorDash | $32.23 | $9.67 | $22.56 | 2026-03-16 11:56:18 |
| TXN-01003325 | DoorDash | $55.45 | $16.64 | $38.81 | 2026-03-16 11:49:52 |
| TXN-01003868 | DoorDash | $64.69 | $19.41 | $45.28 | 2026-03-16 11:49:44 |
| TXN-01004059 | DoorDash | $72.54 | $21.76 | $50.78 | 2026-03-16 11:34:52 |
| TXN-01003753 | DoorDash | $77.61 | $23.28 | $54.33 | 2026-03-16 11:34:17 |
| TXN-01003315 | DoorDash | $77.12 | $23.14 | $53.98 | 2026-03-16 11:29:27 |
| TXN-01003746 | DoorDash | $64.68 | $19.40 | $45.28 | 2026-03-16 11:24:52 |
| TXN-01003988 | DoorDash | $83.84 | $25.15 | $58.69 | 2026-03-16 11:14:28 |
| TXN-01004269 | DoorDash | $53.90 | $16.17 | $37.73 | 2026-03-16 10:43:58 |
| TXN-01003287 | DoorDash | $73.11 | $21.93 | $51.18 | 2026-03-16 10:23:27 |
| TXN-01002580 | DoorDash | $67.54 | $20.26 | $47.28 | 2026-03-16 10:09:40 |
| TXN-01002991 | DoorDash | $32.90 | $9.87 | $23.03 | 2026-03-16 09:17:41 |
| TXN-01004068 | DoorDash | $46.64 | $13.99 | $32.65 | 2026-03-15 23:23:42 |
| TXN-01003605 | DoorDash | $43.94 | $13.18 | $30.76 | 2026-03-15 21:55:08 |
| TXN-01003359 | DoorDash | $32.87 | $9.86 | $23.01 | 2026-03-15 21:54:39 |
| TXN-01004346 | DoorDash | $53.27 | $15.98 | $37.29 | 2026-03-15 21:36:21 |
| TXN-01002935 | DoorDash | $55.22 | $16.57 | $38.65 | 2026-03-15 21:35:17 |
| TXN-01004395 | DoorDash | $73.81 | $22.14 | $51.67 | 2026-03-15 21:07:09 |
| TXN-01004248 | DoorDash | $81.71 | $24.51 | $57.20 | 2026-03-15 20:25:28 |
| TXN-01002878 | DoorDash | $58.28 | $17.48 | $40.80 | 2026-03-15 20:18:58 |