Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004871 | UberEats | $71.30 | $21.39 | $49.91 | 2026-03-10 13:20:29 |
| TXN-01005069 | UberEats | $55.33 | $16.60 | $38.73 | 2026-03-10 13:16:39 |
| TXN-01004442 | UberEats | $85.67 | $25.70 | $59.97 | 2026-03-10 13:11:02 |
| TXN-01005419 | UberEats | $65.82 | $19.75 | $46.07 | 2026-03-10 13:08:01 |
| TXN-01004939 | UberEats | $38.69 | $11.61 | $27.08 | 2026-03-10 13:01:49 |
| TXN-01005245 | UberEats | $76.92 | $23.08 | $53.84 | 2026-03-10 12:58:21 |
| TXN-01004446 | UberEats | $44.19 | $13.26 | $30.93 | 2026-03-10 12:37:28 |
| TXN-01005197 | UberEats | $48.74 | $14.62 | $34.12 | 2026-03-10 12:29:19 |
| TXN-01004642 | UberEats | $33.39 | $10.02 | $23.37 | 2026-03-10 11:56:44 |
| TXN-01004758 | UberEats | $78.33 | $23.50 | $54.83 | 2026-03-10 11:47:37 |
| TXN-01004978 | UberEats | $52.65 | $15.79 | $36.86 | 2026-03-10 11:39:14 |
| TXN-01004668 | UberEats | $56.46 | $16.94 | $39.52 | 2026-03-10 11:26:04 |
| TXN-01004839 | UberEats | $47.23 | $14.17 | $33.06 | 2026-03-10 11:18:23 |
| TXN-01005074 | UberEats | $76.09 | $22.83 | $53.26 | 2026-03-10 11:09:06 |
| TXN-01005379 | UberEats | $62.65 | $18.79 | $43.86 | 2026-03-10 11:07:25 |
| TXN-01005409 | UberEats | $32.65 | $9.79 | $22.86 | 2026-03-10 11:06:49 |
| TXN-01004829 | UberEats | $69.16 | $20.75 | $48.41 | 2026-03-10 10:53:23 |
| TXN-01005881 | UberEats | $78.60 | $23.58 | $55.02 | 2026-03-10 10:43:54 |
| TXN-01005463 | UberEats | $43.06 | $12.92 | $30.14 | 2026-03-09 23:12:06 |
| TXN-01005852 | UberEats | $57.46 | $17.24 | $40.22 | 2026-03-09 22:44:35 |
| TXN-01005282 | UberEats | $76.59 | $22.98 | $53.61 | 2026-03-09 22:07:02 |
| TXN-01004508 | UberEats | $49.24 | $14.77 | $34.47 | 2026-03-09 20:44:18 |
| TXN-01005261 | UberEats | $47.39 | $14.22 | $33.17 | 2026-03-09 20:19:13 |
| TXN-01005308 | UberEats | $74.41 | $22.32 | $52.09 | 2026-03-09 20:04:41 |
| TXN-01005039 | UberEats | $47.82 | $14.35 | $33.47 | 2026-03-09 19:59:14 |