Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004267 | DoorDash | $76.70 | $23.01 | $53.69 | 2026-03-15 20:12:34 |
| TXN-01003484 | DoorDash | $49.16 | $14.75 | $34.41 | 2026-03-15 20:08:48 |
| TXN-01003712 | DoorDash | $49.33 | $14.80 | $34.53 | 2026-03-15 19:51:13 |
| TXN-01004206 | DoorDash | $72.42 | $21.73 | $50.69 | 2026-03-15 19:42:20 |
| TXN-01004294 | DoorDash | $51.55 | $15.46 | $36.09 | 2026-03-15 19:33:35 |
| TXN-01002853 | DoorDash | $81.82 | $24.55 | $57.27 | 2026-03-15 19:26:43 |
| TXN-01003718 | DoorDash | $65.73 | $19.72 | $46.01 | 2026-03-15 19:26:03 |
| TXN-01002817 | DoorDash | $36.78 | $11.03 | $25.75 | 2026-03-15 19:18:21 |
| TXN-01002789 | DoorDash | $79.01 | $23.70 | $55.31 | 2026-03-15 19:04:03 |
| TXN-01003427 | DoorDash | $32.45 | $9.74 | $22.71 | 2026-03-15 18:58:53 |
| TXN-01004114 | DoorDash | $81.74 | $24.52 | $57.22 | 2026-03-15 18:21:30 |
| TXN-01003143 | DoorDash | $58.55 | $17.56 | $40.99 | 2026-03-15 18:21:18 |
| TXN-01003509 | DoorDash | $34.99 | $10.50 | $24.49 | 2026-03-15 18:16:28 |
| TXN-01004030 | DoorDash | $38.01 | $11.40 | $26.61 | 2026-03-15 18:10:17 |
| TXN-01004307 | DoorDash | $52.17 | $15.65 | $36.52 | 2026-03-15 17:56:14 |
| TXN-01002852 | DoorDash | $74.35 | $22.30 | $52.05 | 2026-03-15 17:52:08 |
| TXN-01003665 | DoorDash | $76.12 | $22.84 | $53.28 | 2026-03-15 17:47:26 |
| TXN-01002679 | DoorDash | $58.88 | $17.66 | $41.22 | 2026-03-15 17:44:27 |
| TXN-01003171 | DoorDash | $43.33 | $13.00 | $30.33 | 2026-03-15 17:37:30 |
| TXN-01003757 | DoorDash | $45.10 | $13.53 | $31.57 | 2026-03-15 17:36:48 |
| TXN-01004095 | DoorDash | $38.04 | $11.41 | $26.63 | 2026-03-15 17:32:33 |
| TXN-01002901 | DoorDash | $66.02 | $19.81 | $46.21 | 2026-03-15 17:30:33 |
| TXN-01003717 | DoorDash | $62.55 | $18.76 | $43.79 | 2026-03-15 17:26:53 |
| TXN-01002617 | DoorDash | $63.89 | $19.17 | $44.72 | 2026-03-15 17:18:01 |
| TXN-01004191 | DoorDash | $71.33 | $21.40 | $49.93 | 2026-03-15 17:17:01 |