Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004801 | UberEats | $78.57 | $23.57 | $55.00 | 2026-03-09 19:10:37 |
| TXN-01004676 | UberEats | $74.76 | $22.43 | $52.33 | 2026-03-09 19:08:12 |
| TXN-01005037 | UberEats | $72.01 | $21.60 | $50.41 | 2026-03-09 18:57:57 |
| TXN-01005556 | UberEats | $43.25 | $12.97 | $30.28 | 2026-03-09 18:11:41 |
| TXN-01004972 | UberEats | $56.08 | $16.82 | $39.26 | 2026-03-09 18:07:55 |
| TXN-01004866 | UberEats | $47.14 | $14.14 | $33.00 | 2026-03-09 18:02:59 |
| TXN-01005327 | UberEats | $73.96 | $22.19 | $51.77 | 2026-03-09 17:49:50 |
| TXN-01005878 | UberEats | $62.13 | $18.64 | $43.49 | 2026-03-09 17:02:43 |
| TXN-01004973 | UberEats | $57.86 | $17.36 | $40.50 | 2026-03-09 15:19:57 |
| TXN-01004887 | UberEats | $59.39 | $17.82 | $41.57 | 2026-03-09 15:05:58 |
| TXN-01004734 | UberEats | $35.99 | $10.80 | $25.19 | 2026-03-09 14:31:36 |
| TXN-01005485 | UberEats | $77.09 | $23.13 | $53.96 | 2026-03-09 14:26:35 |
| TXN-01004851 | UberEats | $70.71 | $21.21 | $49.50 | 2026-03-09 14:26:14 |
| TXN-01004563 | UberEats | $72.54 | $21.76 | $50.78 | 2026-03-09 14:22:52 |
| TXN-01005414 | UberEats | $79.55 | $23.86 | $55.69 | 2026-03-09 14:11:14 |
| TXN-01005796 | UberEats | $44.57 | $13.37 | $31.20 | 2026-03-09 13:51:29 |
| TXN-01005174 | UberEats | $48.33 | $14.50 | $33.83 | 2026-03-09 13:50:49 |
| TXN-01005026 | UberEats | $81.82 | $24.55 | $57.27 | 2026-03-09 13:40:34 |
| TXN-01004827 | UberEats | $51.80 | $15.54 | $36.26 | 2026-03-09 13:15:14 |
| TXN-01005101 | UberEats | $49.45 | $14.84 | $34.61 | 2026-03-09 13:11:17 |
| TXN-01005249 | UberEats | $57.29 | $17.19 | $40.10 | 2026-03-09 13:09:35 |
| TXN-01005562 | UberEats | $61.87 | $18.56 | $43.31 | 2026-03-09 13:06:53 |
| TXN-01004789 | UberEats | $43.34 | $13.00 | $30.34 | 2026-03-09 12:45:44 |
| TXN-01005762 | UberEats | $56.12 | $16.84 | $39.28 | 2026-03-09 12:32:40 |
| TXN-01004533 | UberEats | $45.61 | $13.68 | $31.93 | 2026-03-09 12:24:24 |