Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002960 | DoorDash | $49.90 | $14.97 | $34.93 | 2026-03-31 18:54:59 |
| TXN-01003619 | DoorDash | $72.92 | $21.88 | $51.04 | 2026-03-31 18:53:44 |
| TXN-01004153 | DoorDash | $64.38 | $19.31 | $45.07 | 2026-03-31 18:48:54 |
| TXN-01008921 | Clover | $61.74 | $1.48 | $60.26 | 2026-03-31 18:47:20 |
| TXN-01005048 | UberEats | $80.91 | $24.27 | $56.64 | 2026-03-31 18:44:34 |
| TXN-01003474 | DoorDash | $83.01 | $24.90 | $58.11 | 2026-03-31 18:39:23 |
| TXN-01008781 | Square | $53.78 | $1.56 | $52.22 | 2026-03-31 18:30:23 |
| TXN-01005310 | UberEats | $64.96 | $19.49 | $45.47 | 2026-03-31 18:28:29 |
| TXN-01007334 | Toast | $31.77 | $0.83 | $30.94 | 2026-03-31 18:21:32 |
| TXN-01008128 | Square | $40.06 | $1.16 | $38.90 | 2026-03-31 18:18:35 |
| TXN-01006470 | GrubHub | $79.98 | $23.99 | $55.99 | 2026-03-31 18:18:32 |
| TXN-01006895 | Toast | $56.15 | $1.46 | $54.69 | 2026-03-31 18:13:18 |
| TXN-01003961 | DoorDash | $57.41 | $17.22 | $40.19 | 2026-03-31 18:10:47 |
| TXN-01006518 | GrubHub | $52.08 | $15.62 | $36.46 | 2026-03-31 18:10:20 |
| TXN-01003015 | DoorDash | $78.54 | $23.56 | $54.98 | 2026-03-31 18:08:19 |
| TXN-01004392 | DoorDash | $35.74 | $10.72 | $25.02 | 2026-03-31 18:00:51 |
| TXN-01005771 | UberEats | $68.94 | $20.68 | $48.26 | 2026-03-31 17:57:24 |
| TXN-01008207 | Square | $57.18 | $1.66 | $55.52 | 2026-03-31 17:56:46 |
| TXN-01006458 | GrubHub | $84.32 | $25.30 | $59.02 | 2026-03-31 17:54:56 |
| TXN-01005118 | UberEats | $42.21 | $12.66 | $29.55 | 2026-03-31 17:54:04 |
| TXN-01004242 | DoorDash | $61.27 | $18.38 | $42.89 | 2026-03-31 17:44:16 |
| TXN-01002759 | DoorDash | $83.54 | $25.06 | $58.48 | 2026-03-31 17:31:12 |
| TXN-01004624 | UberEats | $82.77 | $24.83 | $57.94 | 2026-03-31 17:28:53 |
| TXN-01007207 | Toast | $52.15 | $1.36 | $50.79 | 2026-03-31 17:26:42 |
| TXN-01004822 | UberEats | $65.31 | $19.59 | $45.72 | 2026-03-31 17:26:09 |