Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003324 | DoorDash | $75.40 | $22.62 | $52.78 | 2026-03-15 17:14:37 |
| TXN-01002826 | DoorDash | $58.73 | $17.62 | $41.11 | 2026-03-15 17:09:55 |
| TXN-01003874 | DoorDash | $49.71 | $14.91 | $34.80 | 2026-03-15 14:45:09 |
| TXN-01004324 | DoorDash | $37.02 | $11.11 | $25.91 | 2026-03-15 14:31:10 |
| TXN-01002939 | DoorDash | $53.50 | $16.05 | $37.45 | 2026-03-15 14:30:36 |
| TXN-01004121 | DoorDash | $47.86 | $14.36 | $33.50 | 2026-03-15 14:30:21 |
| TXN-01003215 | DoorDash | $49.42 | $14.83 | $34.59 | 2026-03-15 14:21:12 |
| TXN-01003787 | DoorDash | $81.30 | $24.39 | $56.91 | 2026-03-15 14:10:33 |
| TXN-01003847 | DoorDash | $43.94 | $13.18 | $30.76 | 2026-03-15 14:09:59 |
| TXN-01004003 | DoorDash | $42.72 | $12.82 | $29.90 | 2026-03-15 13:54:21 |
| TXN-01002914 | DoorDash | $58.22 | $17.47 | $40.75 | 2026-03-15 13:52:02 |
| TXN-01003744 | DoorDash | $58.84 | $17.65 | $41.19 | 2026-03-15 13:45:17 |
| TXN-01004165 | DoorDash | $60.07 | $18.02 | $42.05 | 2026-03-15 13:42:38 |
| TXN-01003390 | DoorDash | $53.72 | $16.12 | $37.60 | 2026-03-15 13:41:40 |
| TXN-01004273 | DoorDash | $78.74 | $23.62 | $55.12 | 2026-03-15 13:38:50 |
| TXN-01003210 | DoorDash | $36.92 | $11.08 | $25.84 | 2026-03-15 13:34:48 |
| TXN-01003343 | DoorDash | $77.02 | $23.11 | $53.91 | 2026-03-15 13:19:06 |
| TXN-01003406 | DoorDash | $35.71 | $10.71 | $25.00 | 2026-03-15 13:15:52 |
| TXN-01004423 | DoorDash | $56.96 | $17.09 | $39.87 | 2026-03-15 13:03:52 |
| TXN-01003780 | DoorDash | $45.86 | $13.76 | $32.10 | 2026-03-15 12:58:16 |
| TXN-01004308 | DoorDash | $36.10 | $10.83 | $25.27 | 2026-03-15 11:56:52 |
| TXN-01002745 | DoorDash | $71.48 | $21.44 | $50.04 | 2026-03-15 10:06:31 |
| TXN-01002926 | DoorDash | $73.60 | $22.08 | $51.52 | 2026-03-15 09:47:07 |
| TXN-01002764 | DoorDash | $38.52 | $11.56 | $26.96 | 2026-03-15 09:34:21 |
| TXN-01002626 | DoorDash | $37.71 | $11.31 | $26.40 | 2026-03-15 09:00:08 |