Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005233 | UberEats | $77.36 | $23.21 | $54.15 | 2026-03-09 12:04:28 |
| TXN-01005639 | UberEats | $78.97 | $23.69 | $55.28 | 2026-03-09 11:29:45 |
| TXN-01005657 | UberEats | $69.38 | $20.81 | $48.57 | 2026-03-09 11:25:00 |
| TXN-01005598 | UberEats | $51.36 | $15.41 | $35.95 | 2026-03-09 11:23:57 |
| TXN-01005842 | UberEats | $41.81 | $12.54 | $29.27 | 2026-03-09 11:21:53 |
| TXN-01005150 | UberEats | $76.99 | $23.10 | $53.89 | 2026-03-09 11:08:29 |
| TXN-01005465 | UberEats | $81.11 | $24.33 | $56.78 | 2026-03-09 10:51:17 |
| TXN-01005072 | UberEats | $72.95 | $21.89 | $51.06 | 2026-03-09 09:36:34 |
| TXN-01004715 | UberEats | $51.35 | $15.40 | $35.95 | 2026-03-09 08:55:26 |
| TXN-01004531 | UberEats | $58.22 | $17.47 | $40.75 | 2026-03-09 08:41:41 |
| TXN-01005388 | UberEats | $45.33 | $13.60 | $31.73 | 2026-03-09 08:38:52 |
| TXN-01004553 | UberEats | $53.01 | $15.90 | $37.11 | 2026-03-09 07:57:34 |
| TXN-01004971 | UberEats | $37.75 | $11.32 | $26.43 | 2026-03-08 23:48:36 |
| TXN-01005864 | UberEats | $61.12 | $18.34 | $42.78 | 2026-03-08 23:15:38 |
| TXN-01005352 | UberEats | $70.80 | $21.24 | $49.56 | 2026-03-08 22:43:08 |
| TXN-01005571 | UberEats | $50.55 | $15.16 | $35.39 | 2026-03-08 21:18:37 |
| TXN-01004627 | UberEats | $37.13 | $11.14 | $25.99 | 2026-03-08 20:25:58 |
| TXN-01004761 | UberEats | $41.80 | $12.54 | $29.26 | 2026-03-08 20:09:29 |
| TXN-01004625 | UberEats | $36.19 | $10.86 | $25.33 | 2026-03-08 20:02:27 |
| TXN-01005512 | UberEats | $32.37 | $9.71 | $22.66 | 2026-03-08 19:56:48 |
| TXN-01005135 | UberEats | $65.88 | $19.76 | $46.12 | 2026-03-08 19:47:19 |
| TXN-01005847 | UberEats | $61.68 | $18.50 | $43.18 | 2026-03-08 19:31:27 |
| TXN-01005717 | UberEats | $67.89 | $20.37 | $47.52 | 2026-03-08 19:30:44 |
| TXN-01005451 | UberEats | $57.05 | $17.11 | $39.94 | 2026-03-08 19:27:14 |
| TXN-01005487 | UberEats | $47.57 | $14.27 | $33.30 | 2026-03-08 18:45:35 |