Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002780 | DoorDash | $79.18 | $23.75 | $55.43 | 2026-03-15 08:03:01 |
| TXN-01004181 | DoorDash | $57.84 | $17.35 | $40.49 | 2026-03-15 07:42:54 |
| TXN-01002545 | DoorDash | $43.44 | $13.03 | $30.41 | 2026-03-14 22:36:00 |
| TXN-01003581 | DoorDash | $75.66 | $22.70 | $52.96 | 2026-03-14 21:38:38 |
| TXN-01003504 | DoorDash | $83.68 | $25.10 | $58.58 | 2026-03-14 21:20:18 |
| TXN-01004036 | DoorDash | $46.15 | $13.84 | $32.31 | 2026-03-14 20:51:49 |
| TXN-01003880 | DoorDash | $82.45 | $24.73 | $57.72 | 2026-03-14 20:41:02 |
| TXN-01004367 | DoorDash | $78.93 | $23.68 | $55.25 | 2026-03-14 20:36:57 |
| TXN-01004372 | DoorDash | $65.01 | $19.50 | $45.51 | 2026-03-14 20:36:26 |
| TXN-01004016 | DoorDash | $75.99 | $22.80 | $53.19 | 2026-03-14 19:56:21 |
| TXN-01003005 | DoorDash | $35.50 | $10.65 | $24.85 | 2026-03-14 19:32:09 |
| TXN-01004022 | DoorDash | $71.46 | $21.44 | $50.02 | 2026-03-14 19:12:08 |
| TXN-01002646 | DoorDash | $65.46 | $19.64 | $45.82 | 2026-03-14 19:12:04 |
| TXN-01003643 | DoorDash | $70.73 | $21.22 | $49.51 | 2026-03-14 19:01:42 |
| TXN-01004360 | DoorDash | $50.92 | $15.28 | $35.64 | 2026-03-14 18:46:45 |
| TXN-01003534 | DoorDash | $63.04 | $18.91 | $44.13 | 2026-03-14 18:44:48 |
| TXN-01003473 | DoorDash | $43.24 | $12.97 | $30.27 | 2026-03-14 18:36:12 |
| TXN-01003589 | DoorDash | $56.64 | $16.99 | $39.65 | 2026-03-14 18:29:18 |
| TXN-01002754 | DoorDash | $47.53 | $14.26 | $33.27 | 2026-03-14 18:27:52 |
| TXN-01003293 | DoorDash | $73.79 | $22.14 | $51.65 | 2026-03-14 18:22:33 |
| TXN-01003489 | DoorDash | $80.54 | $24.16 | $56.38 | 2026-03-14 18:13:19 |
| TXN-01003348 | DoorDash | $33.05 | $9.91 | $23.14 | 2026-03-14 17:58:32 |
| TXN-01002591 | DoorDash | $81.86 | $24.56 | $57.30 | 2026-03-14 17:34:01 |
| TXN-01004311 | DoorDash | $34.01 | $10.20 | $23.81 | 2026-03-14 17:27:35 |
| TXN-01003965 | DoorDash | $35.38 | $10.61 | $24.77 | 2026-03-14 17:24:12 |