Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005866 | UberEats | $75.31 | $22.59 | $52.72 | 2026-03-08 18:37:24 |
| TXN-01005850 | UberEats | $84.12 | $25.24 | $58.88 | 2026-03-08 18:30:26 |
| TXN-01004735 | UberEats | $82.61 | $24.78 | $57.83 | 2026-03-08 18:25:36 |
| TXN-01005186 | UberEats | $64.14 | $19.24 | $44.90 | 2026-03-08 18:25:08 |
| TXN-01004438 | UberEats | $45.72 | $13.72 | $32.00 | 2026-03-08 18:16:37 |
| TXN-01004641 | UberEats | $80.27 | $24.08 | $56.19 | 2026-03-08 18:15:08 |
| TXN-01005222 | UberEats | $63.60 | $19.08 | $44.52 | 2026-03-08 18:07:03 |
| TXN-01004749 | UberEats | $37.31 | $11.19 | $26.12 | 2026-03-08 18:02:36 |
| TXN-01004660 | UberEats | $58.84 | $17.65 | $41.19 | 2026-03-08 18:01:46 |
| TXN-01005767 | UberEats | $72.52 | $21.76 | $50.76 | 2026-03-08 18:01:29 |
| TXN-01005782 | UberEats | $54.06 | $16.22 | $37.84 | 2026-03-08 17:59:09 |
| TXN-01005380 | UberEats | $74.99 | $22.50 | $52.49 | 2026-03-08 17:54:54 |
| TXN-01004899 | UberEats | $70.37 | $21.11 | $49.26 | 2026-03-08 17:48:38 |
| TXN-01004703 | UberEats | $71.28 | $21.38 | $49.90 | 2026-03-08 17:34:59 |
| TXN-01005267 | UberEats | $35.43 | $10.63 | $24.80 | 2026-03-08 17:34:20 |
| TXN-01005305 | UberEats | $32.65 | $9.79 | $22.86 | 2026-03-08 17:07:22 |
| TXN-01004498 | UberEats | $35.85 | $10.76 | $25.09 | 2026-03-08 17:04:05 |
| TXN-01004853 | UberEats | $80.64 | $24.19 | $56.45 | 2026-03-08 16:43:46 |
| TXN-01005433 | UberEats | $56.48 | $16.94 | $39.54 | 2026-03-08 15:54:26 |
| TXN-01004670 | UberEats | $73.60 | $22.08 | $51.52 | 2026-03-08 15:03:50 |
| TXN-01005120 | UberEats | $82.64 | $24.79 | $57.85 | 2026-03-08 14:57:30 |
| TXN-01004622 | UberEats | $71.51 | $21.45 | $50.06 | 2026-03-08 14:48:25 |
| TXN-01005716 | UberEats | $45.37 | $13.61 | $31.76 | 2026-03-08 14:41:28 |
| TXN-01004845 | UberEats | $81.65 | $24.50 | $57.15 | 2026-03-08 14:17:08 |
| TXN-01004623 | UberEats | $81.30 | $24.39 | $56.91 | 2026-03-08 13:52:17 |