Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003748 | DoorDash | $82.27 | $24.68 | $57.59 | 2026-04-06 15:59:35 |
| TXN-01003408 | DoorDash | $81.33 | $24.40 | $56.93 | 2026-04-06 15:53:58 |
| TXN-01007870 | Square | $71.49 | $2.07 | $69.42 | 2026-04-06 15:50:35 |
| TXN-01007880 | Square | $49.39 | $1.43 | $47.96 | 2026-04-06 15:41:39 |
| TXN-01003224 | DoorDash | $36.90 | $11.07 | $25.83 | 2026-04-06 15:41:12 |
| TXN-01006876 | Toast | $41.60 | $1.08 | $40.52 | 2026-04-06 15:40:55 |
| TXN-01003676 | DoorDash | $65.39 | $19.62 | $45.77 | 2026-04-06 15:39:37 |
| TXN-01007075 | Toast | $59.43 | $1.55 | $57.88 | 2026-04-06 15:39:31 |
| TXN-01002994 | DoorDash | $78.47 | $23.54 | $54.93 | 2026-04-06 15:38:40 |
| TXN-01004520 | UberEats | $55.80 | $16.74 | $39.06 | 2026-04-06 15:36:19 |
| TXN-01007926 | Square | $53.29 | $1.55 | $51.74 | 2026-04-06 15:35:14 |
| TXN-01007900 | Square | $63.77 | $1.85 | $61.92 | 2026-04-06 15:34:26 |
| TXN-01007706 | Toast | $28.35 | $0.74 | $27.61 | 2026-04-06 15:24:57 |
| TXN-01007400 | Toast | $40.31 | $1.05 | $39.26 | 2026-04-06 15:17:21 |
| TXN-01008236 | Square | $43.01 | $1.25 | $41.76 | 2026-04-06 15:13:44 |
| TXN-01008886 | Clover | $36.46 | $0.88 | $35.58 | 2026-04-06 15:12:58 |
| TXN-01005935 | GrubHub | $82.53 | $24.76 | $57.77 | 2026-04-06 15:03:20 |
| TXN-01007775 | Toast | $49.58 | $1.29 | $48.29 | 2026-04-06 14:58:46 |
| TXN-01005816 | UberEats | $69.63 | $20.89 | $48.74 | 2026-04-06 14:53:39 |
| TXN-01004485 | UberEats | $37.94 | $11.38 | $26.56 | 2026-04-06 14:51:54 |
| TXN-01007178 | Toast | $61.21 | $1.59 | $59.62 | 2026-04-06 14:46:14 |
| TXN-01006096 | GrubHub | $58.38 | $17.51 | $40.87 | 2026-04-06 14:45:48 |
| TXN-01007282 | Toast | $68.39 | $1.78 | $66.61 | 2026-04-06 14:42:50 |
| TXN-01008721 | Square | $39.66 | $1.15 | $38.51 | 2026-04-06 14:40:41 |
| TXN-01006557 | GrubHub | $70.30 | $21.09 | $49.21 | 2026-04-06 14:40:24 |