Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008973 | Clover | $60.44 | $1.45 | $58.99 | 2026-03-31 13:14:43 |
| TXN-01009111 | Clover | $75.74 | $1.82 | $73.92 | 2026-03-31 12:14:59 |
| TXN-01009051 | Clover | $70.12 | $1.68 | $68.44 | 2026-03-31 12:01:28 |
| TXN-01009022 | Clover | $43.55 | $1.05 | $42.50 | 2026-03-31 11:50:44 |
| TXN-01009066 | Clover | $35.19 | $0.84 | $34.35 | 2026-03-31 11:14:08 |
| TXN-01008895 | Clover | $63.36 | $1.52 | $61.84 | 2026-03-31 09:00:52 |
| TXN-01008873 | Clover | $76.57 | $1.84 | $74.73 | 2026-03-30 20:55:31 |
| TXN-01009213 | Clover | $53.08 | $1.27 | $51.81 | 2026-03-30 20:42:15 |
| TXN-01009216 | Clover | $70.05 | $1.68 | $68.37 | 2026-03-30 19:22:45 |
| TXN-01009056 | Clover | $62.02 | $1.49 | $60.53 | 2026-03-30 19:19:15 |
| TXN-01009277 | Clover | $35.37 | $0.85 | $34.52 | 2026-03-30 18:59:45 |
| TXN-01008846 | Clover | $76.07 | $1.83 | $74.24 | 2026-03-30 18:57:36 |
| TXN-01008838 | Clover | $73.24 | $1.76 | $71.48 | 2026-03-30 18:20:35 |
| TXN-01009321 | Clover | $58.38 | $1.40 | $56.98 | 2026-03-30 17:27:59 |
| TXN-01009267 | Clover | $73.95 | $1.77 | $72.18 | 2026-03-30 17:09:28 |
| TXN-01008950 | Clover | $55.72 | $1.34 | $54.38 | 2026-03-30 16:54:52 |
| TXN-01009097 | Clover | $36.00 | $0.86 | $35.14 | 2026-03-30 14:58:23 |
| TXN-01008947 | Clover | $65.75 | $1.58 | $64.17 | 2026-03-30 14:42:05 |
| TXN-01009128 | Clover | $61.60 | $1.48 | $60.12 | 2026-03-30 14:32:47 |
| TXN-01008851 | Clover | $60.33 | $1.45 | $58.88 | 2026-03-30 13:39:32 |
| TXN-01009030 | Clover | $53.56 | $1.29 | $52.27 | 2026-03-30 12:42:47 |
| TXN-01009122 | Clover | $62.10 | $1.49 | $60.61 | 2026-03-30 12:25:09 |
| TXN-01009235 | Clover | $41.53 | $1.00 | $40.53 | 2026-03-30 12:02:06 |
| TXN-01008849 | Clover | $36.11 | $0.87 | $35.24 | 2026-03-30 09:28:19 |
| TXN-01009034 | Clover | $32.40 | $0.78 | $31.62 | 2026-03-29 20:40:52 |