Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002895 | DoorDash | $63.63 | $19.09 | $44.54 | 2026-04-04 21:43:12 |
| TXN-01003980 | DoorDash | $78.83 | $23.65 | $55.18 | 2026-04-04 21:15:31 |
| TXN-01003637 | DoorDash | $44.79 | $13.44 | $31.35 | 2026-04-04 20:44:35 |
| TXN-01003266 | DoorDash | $84.91 | $25.47 | $59.44 | 2026-04-04 20:28:08 |
| TXN-01003327 | DoorDash | $64.72 | $19.42 | $45.30 | 2026-04-04 20:24:02 |
| TXN-01004091 | DoorDash | $42.47 | $12.74 | $29.73 | 2026-04-04 20:01:42 |
| TXN-01003161 | DoorDash | $77.22 | $23.17 | $54.05 | 2026-04-04 19:50:33 |
| TXN-01004349 | DoorDash | $64.55 | $19.36 | $45.19 | 2026-04-04 19:28:00 |
| TXN-01003882 | DoorDash | $33.88 | $10.16 | $23.72 | 2026-04-04 19:24:11 |
| TXN-01003696 | DoorDash | $44.18 | $13.25 | $30.93 | 2026-04-04 18:54:31 |
| TXN-01003319 | DoorDash | $45.13 | $13.54 | $31.59 | 2026-04-04 18:53:44 |
| TXN-01003992 | DoorDash | $37.50 | $11.25 | $26.25 | 2026-04-04 18:51:19 |
| TXN-01004244 | DoorDash | $64.66 | $19.40 | $45.26 | 2026-04-04 18:32:35 |
| TXN-01003952 | DoorDash | $82.33 | $24.70 | $57.63 | 2026-04-04 18:19:58 |
| TXN-01002921 | DoorDash | $60.91 | $18.27 | $42.64 | 2026-04-04 18:18:51 |
| TXN-01003647 | DoorDash | $44.61 | $13.38 | $31.23 | 2026-04-04 18:18:23 |
| TXN-01003962 | DoorDash | $83.51 | $25.05 | $58.46 | 2026-04-04 18:15:26 |
| TXN-01003250 | DoorDash | $55.47 | $16.64 | $38.83 | 2026-04-04 18:14:44 |
| TXN-01002898 | DoorDash | $83.16 | $24.95 | $58.21 | 2026-04-04 18:13:00 |
| TXN-01004371 | DoorDash | $47.06 | $14.12 | $32.94 | 2026-04-04 18:12:03 |
| TXN-01003723 | DoorDash | $53.99 | $16.20 | $37.79 | 2026-04-04 18:10:15 |
| TXN-01002725 | DoorDash | $68.72 | $20.62 | $48.10 | 2026-04-04 18:07:27 |
| TXN-01003687 | DoorDash | $39.08 | $11.72 | $27.36 | 2026-04-04 18:01:59 |
| TXN-01003886 | DoorDash | $72.48 | $21.74 | $50.74 | 2026-04-04 18:00:55 |
| TXN-01004253 | DoorDash | $61.25 | $18.38 | $42.87 | 2026-04-04 17:58:27 |