Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008478 | Square | $70.10 | $2.03 | $68.07 | 2026-04-02 18:17:54 |
| TXN-01008085 | Square | $37.45 | $1.09 | $36.36 | 2026-04-02 18:16:54 |
| TXN-01008082 | Square | $29.07 | $0.84 | $28.23 | 2026-04-02 17:16:01 |
| TXN-01008644 | Square | $48.91 | $1.42 | $47.49 | 2026-04-02 16:57:07 |
| TXN-01007937 | Square | $68.79 | $1.99 | $66.80 | 2026-04-02 14:58:01 |
| TXN-01008722 | Square | $35.34 | $1.02 | $34.32 | 2026-04-02 14:53:47 |
| TXN-01007845 | Square | $71.42 | $2.07 | $69.35 | 2026-04-02 14:48:25 |
| TXN-01008330 | Square | $34.47 | $1.00 | $33.47 | 2026-04-02 14:24:05 |
| TXN-01008711 | Square | $65.49 | $1.90 | $63.59 | 2026-04-02 13:59:43 |
| TXN-01008571 | Square | $33.17 | $0.96 | $32.21 | 2026-04-02 13:52:45 |
| TXN-01008653 | Square | $74.41 | $2.16 | $72.25 | 2026-04-02 13:37:24 |
| TXN-01007853 | Square | $75.80 | $2.20 | $73.60 | 2026-04-02 13:25:10 |
| TXN-01008066 | Square | $65.42 | $1.90 | $63.52 | 2026-04-02 13:21:45 |
| TXN-01008384 | Square | $34.09 | $0.99 | $33.10 | 2026-04-02 13:17:59 |
| TXN-01008325 | Square | $71.91 | $2.09 | $69.82 | 2026-04-02 13:02:06 |
| TXN-01008079 | Square | $65.19 | $1.89 | $63.30 | 2026-04-02 12:51:33 |
| TXN-01008099 | Square | $57.00 | $1.65 | $55.35 | 2026-04-02 12:48:20 |
| TXN-01008301 | Square | $39.06 | $1.13 | $37.93 | 2026-04-02 12:42:21 |
| TXN-01008091 | Square | $34.21 | $0.99 | $33.22 | 2026-04-02 12:22:16 |
| TXN-01008725 | Square | $62.00 | $1.80 | $60.20 | 2026-04-02 12:13:58 |
| TXN-01008308 | Square | $34.12 | $0.99 | $33.13 | 2026-04-02 12:06:44 |
| TXN-01007986 | Square | $74.86 | $2.17 | $72.69 | 2026-04-02 11:18:56 |
| TXN-01008272 | Square | $73.72 | $2.14 | $71.58 | 2026-04-02 10:18:38 |
| TXN-01008754 | Square | $70.56 | $2.05 | $68.51 | 2026-04-02 09:17:42 |
| TXN-01007989 | Square | $69.77 | $2.02 | $67.75 | 2026-04-02 08:16:05 |