Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1226 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$64,491.21
Filtered tolls
$1,676.71
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006785 | Toast | $30.67 | $0.80 | $29.87 | 2026-04-03 15:43:28 |
| TXN-01007274 | Toast | $48.84 | $1.27 | $47.57 | 2026-04-03 14:46:37 |
| TXN-01007557 | Toast | $51.88 | $1.35 | $50.53 | 2026-04-03 14:06:29 |
| TXN-01007387 | Toast | $49.62 | $1.29 | $48.33 | 2026-04-03 14:04:55 |
| TXN-01007758 | Toast | $67.28 | $1.75 | $65.53 | 2026-04-03 14:01:28 |
| TXN-01007126 | Toast | $38.51 | $1.00 | $37.51 | 2026-04-03 13:49:27 |
| TXN-01006679 | Toast | $43.22 | $1.12 | $42.10 | 2026-04-03 13:48:43 |
| TXN-01007143 | Toast | $67.29 | $1.75 | $65.54 | 2026-04-03 13:47:38 |
| TXN-01007617 | Toast | $51.95 | $1.35 | $50.60 | 2026-04-03 13:44:22 |
| TXN-01007561 | Toast | $68.59 | $1.78 | $66.81 | 2026-04-03 13:33:24 |
| TXN-01006852 | Toast | $34.71 | $0.90 | $33.81 | 2026-04-03 13:05:43 |
| TXN-01007770 | Toast | $62.71 | $1.63 | $61.08 | 2026-04-03 12:36:24 |
| TXN-01006818 | Toast | $77.07 | $2.00 | $75.07 | 2026-04-03 12:31:55 |
| TXN-01006667 | Toast | $62.23 | $1.62 | $60.61 | 2026-04-03 12:31:39 |
| TXN-01007723 | Toast | $57.08 | $1.48 | $55.60 | 2026-04-03 11:27:08 |
| TXN-01007713 | Toast | $45.64 | $1.19 | $44.45 | 2026-04-03 11:23:46 |
| TXN-01007170 | Toast | $68.04 | $1.77 | $66.27 | 2026-04-03 11:12:39 |
| TXN-01006683 | Toast | $32.77 | $0.85 | $31.92 | 2026-04-03 11:05:42 |
| TXN-01006982 | Toast | $43.91 | $1.14 | $42.77 | 2026-04-03 10:13:39 |
| TXN-01007087 | Toast | $67.21 | $1.75 | $65.46 | 2026-04-03 09:48:47 |
| TXN-01006873 | Toast | $45.00 | $1.17 | $43.83 | 2026-04-03 08:55:22 |
| TXN-01007444 | Toast | $52.41 | $1.36 | $51.05 | 2026-04-03 07:40:35 |
| TXN-01007517 | Toast | $67.62 | $1.76 | $65.86 | 2026-04-02 23:24:29 |
| TXN-01007675 | Toast | $34.66 | $0.90 | $33.76 | 2026-04-02 22:59:03 |
| TXN-01006712 | Toast | $47.49 | $1.23 | $46.26 | 2026-04-02 21:51:04 |