Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003336 | DoorDash | $75.18 | $22.55 | $52.63 | 2026-03-31 14:57:16 |
| TXN-01006758 | Toast | $33.33 | $0.87 | $32.46 | 2026-03-31 14:53:24 |
| TXN-01005421 | UberEats | $32.82 | $9.85 | $22.97 | 2026-03-31 14:48:20 |
| TXN-01007550 | Toast | $61.18 | $1.59 | $59.59 | 2026-03-31 14:44:59 |
| TXN-01002986 | DoorDash | $68.11 | $20.43 | $47.68 | 2026-03-31 14:39:35 |
| TXN-01006958 | Toast | $28.00 | $0.73 | $27.27 | 2026-03-31 14:37:26 |
| TXN-01005618 | UberEats | $52.16 | $15.65 | $36.51 | 2026-03-31 14:27:54 |
| TXN-01005229 | UberEats | $68.11 | $20.43 | $47.68 | 2026-03-31 14:23:28 |
| TXN-01007454 | Toast | $54.34 | $1.41 | $52.93 | 2026-03-31 14:23:04 |
| TXN-01007199 | Toast | $69.88 | $1.82 | $68.06 | 2026-03-31 14:19:49 |
| TXN-01008944 | Clover | $44.70 | $1.07 | $43.63 | 2026-03-31 14:19:08 |
| TXN-01003120 | DoorDash | $64.34 | $19.30 | $45.04 | 2026-03-31 14:01:20 |
| TXN-01008274 | Square | $59.27 | $1.72 | $57.55 | 2026-03-31 13:56:22 |
| TXN-01003213 | DoorDash | $69.68 | $20.90 | $48.78 | 2026-03-31 13:54:23 |
| TXN-01007068 | Toast | $49.35 | $1.28 | $48.07 | 2026-03-31 13:53:27 |
| TXN-01004675 | UberEats | $79.37 | $23.81 | $55.56 | 2026-03-31 13:52:55 |
| TXN-01004823 | UberEats | $66.48 | $19.94 | $46.54 | 2026-03-31 13:52:45 |
| TXN-01005508 | UberEats | $52.41 | $15.72 | $36.69 | 2026-03-31 13:51:45 |
| TXN-01003840 | DoorDash | $80.51 | $24.15 | $56.36 | 2026-03-31 13:42:20 |
| TXN-01006826 | Toast | $54.07 | $1.41 | $52.66 | 2026-03-31 13:39:02 |
| TXN-01003684 | DoorDash | $56.57 | $16.97 | $39.60 | 2026-03-31 13:38:30 |
| TXN-01008092 | Square | $42.25 | $1.23 | $41.02 | 2026-03-31 13:36:21 |
| TXN-01006134 | GrubHub | $52.35 | $15.71 | $36.64 | 2026-03-31 13:35:22 |
| TXN-01005302 | UberEats | $55.95 | $16.79 | $39.16 | 2026-03-31 13:32:14 |
| TXN-01008475 | Square | $67.92 | $1.97 | $65.95 | 2026-03-31 13:28:41 |