Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003151 | DoorDash | $33.70 | $10.11 | $23.59 | 2026-03-14 17:09:37 |
| TXN-01003949 | DoorDash | $41.99 | $12.60 | $29.39 | 2026-03-14 17:05:14 |
| TXN-01004249 | DoorDash | $53.13 | $15.94 | $37.19 | 2026-03-14 16:42:11 |
| TXN-01003070 | DoorDash | $63.83 | $19.15 | $44.68 | 2026-03-14 16:39:46 |
| TXN-01003517 | DoorDash | $46.22 | $13.87 | $32.35 | 2026-03-14 15:17:05 |
| TXN-01004208 | DoorDash | $38.70 | $11.61 | $27.09 | 2026-03-14 14:57:42 |
| TXN-01004335 | DoorDash | $69.05 | $20.71 | $48.34 | 2026-03-14 14:45:46 |
| TXN-01002823 | DoorDash | $77.46 | $23.24 | $54.22 | 2026-03-14 14:37:05 |
| TXN-01004037 | DoorDash | $76.99 | $23.10 | $53.89 | 2026-03-14 14:24:49 |
| TXN-01002806 | DoorDash | $34.58 | $10.37 | $24.21 | 2026-03-14 13:42:27 |
| TXN-01002584 | DoorDash | $81.12 | $24.34 | $56.78 | 2026-03-14 13:31:50 |
| TXN-01004009 | DoorDash | $71.76 | $21.53 | $50.23 | 2026-03-14 13:02:16 |
| TXN-01004218 | DoorDash | $37.69 | $11.31 | $26.38 | 2026-03-14 12:59:26 |
| TXN-01003533 | DoorDash | $41.63 | $12.49 | $29.14 | 2026-03-14 12:56:34 |
| TXN-01003672 | DoorDash | $48.05 | $14.41 | $33.64 | 2026-03-14 12:49:43 |
| TXN-01003999 | DoorDash | $32.28 | $9.68 | $22.60 | 2026-03-14 12:46:19 |
| TXN-01004200 | DoorDash | $35.80 | $10.74 | $25.06 | 2026-03-14 12:29:14 |
| TXN-01002753 | DoorDash | $62.03 | $18.61 | $43.42 | 2026-03-14 12:28:43 |
| TXN-01003299 | DoorDash | $54.93 | $16.48 | $38.45 | 2026-03-14 12:25:18 |
| TXN-01004144 | DoorDash | $54.04 | $16.21 | $37.83 | 2026-03-14 12:23:39 |
| TXN-01003158 | DoorDash | $44.25 | $13.28 | $30.97 | 2026-03-14 12:17:38 |
| TXN-01002970 | DoorDash | $37.72 | $11.32 | $26.40 | 2026-03-14 12:16:36 |
| TXN-01003412 | DoorDash | $61.49 | $18.45 | $43.04 | 2026-03-14 12:08:28 |
| TXN-01002963 | DoorDash | $48.91 | $14.67 | $34.24 | 2026-03-14 12:06:34 |
| TXN-01003617 | DoorDash | $73.47 | $22.04 | $51.43 | 2026-03-14 12:02:24 |