Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004429 | UberEats | $38.66 | $11.60 | $27.06 | 2026-03-08 13:42:51 |
| TXN-01004992 | UberEats | $67.36 | $20.21 | $47.15 | 2026-03-08 13:42:28 |
| TXN-01004639 | UberEats | $36.09 | $10.83 | $25.26 | 2026-03-08 13:37:27 |
| TXN-01005802 | UberEats | $65.43 | $19.63 | $45.80 | 2026-03-08 13:25:04 |
| TXN-01005466 | UberEats | $33.94 | $10.18 | $23.76 | 2026-03-08 12:58:59 |
| TXN-01005321 | UberEats | $42.14 | $12.64 | $29.50 | 2026-03-08 12:56:44 |
| TXN-01005742 | UberEats | $47.85 | $14.36 | $33.49 | 2026-03-08 12:44:37 |
| TXN-01005210 | UberEats | $57.67 | $17.30 | $40.37 | 2026-03-08 12:35:27 |
| TXN-01005284 | UberEats | $84.73 | $25.42 | $59.31 | 2026-03-08 12:31:26 |
| TXN-01005404 | UberEats | $47.69 | $14.31 | $33.38 | 2026-03-08 11:57:25 |
| TXN-01005690 | UberEats | $62.77 | $18.83 | $43.94 | 2026-03-08 11:55:18 |
| TXN-01004708 | UberEats | $85.06 | $25.52 | $59.54 | 2026-03-08 11:51:18 |
| TXN-01005522 | UberEats | $71.56 | $21.47 | $50.09 | 2026-03-08 11:50:18 |
| TXN-01004942 | UberEats | $70.31 | $21.09 | $49.22 | 2026-03-08 11:35:29 |
| TXN-01005325 | UberEats | $34.89 | $10.47 | $24.42 | 2026-03-08 11:25:28 |
| TXN-01004744 | UberEats | $50.85 | $15.25 | $35.60 | 2026-03-08 10:13:24 |
| TXN-01005375 | UberEats | $73.01 | $21.90 | $51.11 | 2026-03-08 10:01:35 |
| TXN-01004781 | UberEats | $57.75 | $17.32 | $40.43 | 2026-03-08 09:35:13 |
| TXN-01005839 | UberEats | $53.89 | $16.17 | $37.72 | 2026-03-08 09:31:31 |
| TXN-01004434 | UberEats | $77.96 | $23.39 | $54.57 | 2026-03-08 09:17:25 |
| TXN-01004610 | UberEats | $41.62 | $12.49 | $29.13 | 2026-03-08 08:44:33 |
| TXN-01005670 | UberEats | $82.55 | $24.76 | $57.79 | 2026-03-08 08:20:14 |
| TXN-01004678 | UberEats | $49.03 | $14.71 | $34.32 | 2026-03-08 07:30:16 |