Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002974 | DoorDash | $80.93 | $24.28 | $56.65 | 2026-03-14 11:50:14 |
| TXN-01004047 | DoorDash | $77.77 | $23.33 | $54.44 | 2026-03-14 11:50:14 |
| TXN-01002800 | DoorDash | $71.97 | $21.59 | $50.38 | 2026-03-14 11:46:52 |
| TXN-01004285 | DoorDash | $76.56 | $22.97 | $53.59 | 2026-03-14 11:46:11 |
| TXN-01003292 | DoorDash | $85.72 | $25.72 | $60.00 | 2026-03-14 11:43:14 |
| TXN-01003174 | DoorDash | $36.67 | $11.00 | $25.67 | 2026-03-14 11:37:13 |
| TXN-01003423 | DoorDash | $34.60 | $10.38 | $24.22 | 2026-03-14 10:11:57 |
| TXN-01002527 | DoorDash | $84.65 | $25.39 | $59.26 | 2026-03-14 09:55:01 |
| TXN-01002593 | DoorDash | $38.35 | $11.51 | $26.84 | 2026-03-14 08:08:14 |
| TXN-01004310 | DoorDash | $49.21 | $14.76 | $34.45 | 2026-03-14 07:21:30 |
| TXN-01002989 | DoorDash | $51.55 | $15.46 | $36.09 | 2026-03-14 07:19:21 |
| TXN-01003428 | DoorDash | $49.93 | $14.98 | $34.95 | 2026-03-13 22:52:14 |
| TXN-01003018 | DoorDash | $79.56 | $23.87 | $55.69 | 2026-03-13 22:16:44 |
| TXN-01004412 | DoorDash | $54.99 | $16.50 | $38.49 | 2026-03-13 21:16:30 |
| TXN-01002573 | DoorDash | $77.08 | $23.12 | $53.96 | 2026-03-13 21:13:05 |
| TXN-01003257 | DoorDash | $54.67 | $16.40 | $38.27 | 2026-03-13 21:09:47 |
| TXN-01002902 | DoorDash | $67.41 | $20.22 | $47.19 | 2026-03-13 20:53:14 |
| TXN-01003865 | DoorDash | $42.50 | $12.75 | $29.75 | 2026-03-13 20:52:31 |
| TXN-01003031 | DoorDash | $80.60 | $24.18 | $56.42 | 2026-03-13 20:19:10 |
| TXN-01003764 | DoorDash | $41.08 | $12.32 | $28.76 | 2026-03-13 20:17:06 |
| TXN-01003115 | DoorDash | $81.76 | $24.53 | $57.23 | 2026-03-13 20:11:25 |
| TXN-01004158 | DoorDash | $42.62 | $12.79 | $29.83 | 2026-03-13 20:06:11 |
| TXN-01002857 | DoorDash | $42.82 | $12.85 | $29.97 | 2026-03-13 20:00:10 |
| TXN-01004327 | DoorDash | $67.85 | $20.35 | $47.50 | 2026-03-13 19:57:22 |
| TXN-01003223 | DoorDash | $38.22 | $11.47 | $26.75 | 2026-03-13 19:54:54 |