Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003535 | DoorDash | $36.26 | $10.88 | $25.38 | 2026-03-13 19:48:14 |
| TXN-01003498 | DoorDash | $52.53 | $15.76 | $36.77 | 2026-03-13 19:37:44 |
| TXN-01003361 | DoorDash | $42.50 | $12.75 | $29.75 | 2026-03-13 19:37:25 |
| TXN-01003658 | DoorDash | $76.80 | $23.04 | $53.76 | 2026-03-13 19:36:08 |
| TXN-01003384 | DoorDash | $72.87 | $21.86 | $51.01 | 2026-03-13 19:01:41 |
| TXN-01002647 | DoorDash | $47.09 | $14.13 | $32.96 | 2026-03-13 18:55:36 |
| TXN-01003662 | DoorDash | $61.70 | $18.51 | $43.19 | 2026-03-13 18:43:45 |
| TXN-01003914 | DoorDash | $71.38 | $21.41 | $49.97 | 2026-03-13 18:42:16 |
| TXN-01003032 | DoorDash | $57.22 | $17.17 | $40.05 | 2026-03-13 18:28:51 |
| TXN-01002737 | DoorDash | $59.70 | $17.91 | $41.79 | 2026-03-13 18:22:41 |
| TXN-01003456 | DoorDash | $65.36 | $19.61 | $45.75 | 2026-03-13 18:20:23 |
| TXN-01003100 | DoorDash | $60.73 | $18.22 | $42.51 | 2026-03-13 18:16:25 |
| TXN-01003345 | DoorDash | $58.85 | $17.66 | $41.19 | 2026-03-13 18:12:16 |
| TXN-01003011 | DoorDash | $81.41 | $24.42 | $56.99 | 2026-03-13 18:11:20 |
| TXN-01003494 | DoorDash | $65.34 | $19.60 | $45.74 | 2026-03-13 17:40:30 |
| TXN-01002953 | DoorDash | $54.94 | $16.48 | $38.46 | 2026-03-13 17:33:31 |
| TXN-01003121 | DoorDash | $64.89 | $19.47 | $45.42 | 2026-03-13 17:30:43 |
| TXN-01002544 | DoorDash | $61.47 | $18.44 | $43.03 | 2026-03-13 17:13:22 |
| TXN-01003926 | DoorDash | $40.02 | $12.01 | $28.01 | 2026-03-13 16:44:34 |
| TXN-01004042 | DoorDash | $35.03 | $10.51 | $24.52 | 2026-03-13 16:14:51 |
| TXN-01003438 | DoorDash | $58.39 | $17.52 | $40.87 | 2026-03-13 16:10:47 |
| TXN-01002951 | DoorDash | $72.77 | $21.83 | $50.94 | 2026-03-13 16:07:10 |
| TXN-01002995 | DoorDash | $56.56 | $16.97 | $39.59 | 2026-03-13 15:55:41 |
| TXN-01002727 | DoorDash | $67.44 | $20.23 | $47.21 | 2026-03-13 15:44:34 |
| TXN-01003422 | DoorDash | $60.29 | $18.09 | $42.20 | 2026-03-13 15:43:44 |