Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005242 | UberEats | $36.65 | $10.99 | $25.66 | 2026-03-31 12:01:13 |
| TXN-01003538 | DoorDash | $76.39 | $22.92 | $53.47 | 2026-03-31 12:00:41 |
| TXN-01004348 | DoorDash | $64.96 | $19.49 | $45.47 | 2026-03-31 11:57:28 |
| TXN-01007028 | Toast | $58.78 | $1.53 | $57.25 | 2026-03-31 11:51:12 |
| TXN-01009022 | Clover | $43.55 | $1.05 | $42.50 | 2026-03-31 11:50:44 |
| TXN-01005071 | UberEats | $42.63 | $12.79 | $29.84 | 2026-03-31 11:41:34 |
| TXN-01004082 | DoorDash | $68.54 | $20.56 | $47.98 | 2026-03-31 11:36:41 |
| TXN-01003078 | DoorDash | $37.27 | $11.18 | $26.09 | 2026-03-31 11:31:27 |
| TXN-01007336 | Toast | $46.25 | $1.20 | $45.05 | 2026-03-31 11:27:31 |
| TXN-01005498 | UberEats | $49.45 | $14.84 | $34.61 | 2026-03-31 11:26:57 |
| TXN-01008226 | Square | $76.81 | $2.23 | $74.58 | 2026-03-31 11:19:19 |
| TXN-01006410 | GrubHub | $32.89 | $9.87 | $23.02 | 2026-03-31 11:18:48 |
| TXN-01008346 | Square | $32.38 | $0.94 | $31.44 | 2026-03-31 11:17:23 |
| TXN-01006374 | GrubHub | $42.07 | $12.62 | $29.45 | 2026-03-31 11:16:11 |
| TXN-01005032 | UberEats | $59.38 | $17.81 | $41.57 | 2026-03-31 11:15:31 |
| TXN-01009066 | Clover | $35.19 | $0.84 | $34.35 | 2026-03-31 11:14:08 |
| TXN-01004123 | DoorDash | $41.34 | $12.40 | $28.94 | 2026-03-31 11:13:38 |
| TXN-01006106 | GrubHub | $55.91 | $16.77 | $39.14 | 2026-03-31 11:10:53 |
| TXN-01004575 | UberEats | $66.59 | $19.98 | $46.61 | 2026-03-31 11:10:01 |
| TXN-01003385 | DoorDash | $81.99 | $24.60 | $57.39 | 2026-03-31 11:05:06 |
| TXN-01008291 | Square | $48.73 | $1.41 | $47.32 | 2026-03-31 11:02:41 |
| TXN-01002680 | DoorDash | $51.46 | $15.44 | $36.02 | 2026-03-31 10:58:24 |
| TXN-01003582 | DoorDash | $38.65 | $11.59 | $27.06 | 2026-03-31 10:56:12 |
| TXN-01007807 | Toast | $48.05 | $1.25 | $46.80 | 2026-03-31 10:41:48 |
| TXN-01003272 | DoorDash | $67.53 | $20.26 | $47.27 | 2026-03-31 10:25:18 |