Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003124 | DoorDash | $77.78 | $23.33 | $54.45 | 2026-03-13 14:46:55 |
| TXN-01004272 | DoorDash | $84.12 | $25.24 | $58.88 | 2026-03-13 14:37:14 |
| TXN-01003493 | DoorDash | $79.40 | $23.82 | $55.58 | 2026-03-13 14:34:58 |
| TXN-01004089 | DoorDash | $79.02 | $23.71 | $55.31 | 2026-03-13 14:14:46 |
| TXN-01004350 | DoorDash | $42.21 | $12.66 | $29.55 | 2026-03-13 14:10:03 |
| TXN-01002821 | DoorDash | $46.38 | $13.91 | $32.47 | 2026-03-13 14:01:28 |
| TXN-01003280 | DoorDash | $74.80 | $22.44 | $52.36 | 2026-03-13 14:00:36 |
| TXN-01002735 | DoorDash | $47.04 | $14.11 | $32.93 | 2026-03-13 13:54:55 |
| TXN-01002665 | DoorDash | $35.92 | $10.78 | $25.14 | 2026-03-13 13:29:09 |
| TXN-01002837 | DoorDash | $65.53 | $19.66 | $45.87 | 2026-03-13 13:18:59 |
| TXN-01003923 | DoorDash | $37.13 | $11.14 | $25.99 | 2026-03-13 13:12:34 |
| TXN-01004202 | DoorDash | $70.52 | $21.16 | $49.36 | 2026-03-13 12:58:25 |
| TXN-01003130 | DoorDash | $81.52 | $24.46 | $57.06 | 2026-03-13 12:46:04 |
| TXN-01003781 | DoorDash | $57.85 | $17.36 | $40.49 | 2026-03-13 12:37:41 |
| TXN-01002790 | DoorDash | $38.99 | $11.70 | $27.29 | 2026-03-13 12:20:22 |
| TXN-01004029 | DoorDash | $36.75 | $11.03 | $25.72 | 2026-03-13 12:09:26 |
| TXN-01003186 | DoorDash | $61.07 | $18.32 | $42.75 | 2026-03-13 12:06:48 |
| TXN-01003502 | DoorDash | $52.03 | $15.61 | $36.42 | 2026-03-13 11:19:43 |
| TXN-01002962 | DoorDash | $49.23 | $14.77 | $34.46 | 2026-03-13 11:04:00 |
| TXN-01004074 | DoorDash | $81.76 | $24.53 | $57.23 | 2026-03-13 11:03:17 |
| TXN-01003982 | DoorDash | $55.42 | $16.63 | $38.79 | 2026-03-13 10:56:53 |
| TXN-01003761 | DoorDash | $33.13 | $9.94 | $23.19 | 2026-03-13 10:47:39 |
| TXN-01003784 | DoorDash | $70.10 | $21.03 | $49.07 | 2026-03-13 10:44:35 |
| TXN-01004235 | DoorDash | $73.48 | $22.04 | $51.44 | 2026-03-13 10:36:08 |
| TXN-01003021 | DoorDash | $69.03 | $20.71 | $48.32 | 2026-03-13 09:53:37 |