Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006639 | Toast | $40.72 | $1.06 | $39.66 | 2026-03-31 10:24:41 |
| TXN-01004800 | UberEats | $75.77 | $22.73 | $53.04 | 2026-03-31 10:19:24 |
| TXN-01006276 | GrubHub | $46.42 | $13.93 | $32.49 | 2026-03-31 10:04:55 |
| TXN-01006949 | Toast | $77.98 | $2.03 | $75.95 | 2026-03-31 10:03:47 |
| TXN-01005976 | GrubHub | $70.15 | $21.05 | $49.10 | 2026-03-31 09:57:31 |
| TXN-01006221 | GrubHub | $46.54 | $13.96 | $32.58 | 2026-03-31 09:51:37 |
| TXN-01006829 | Toast | $41.88 | $1.09 | $40.79 | 2026-03-31 09:47:39 |
| TXN-01003331 | DoorDash | $53.30 | $15.99 | $37.31 | 2026-03-31 09:41:50 |
| TXN-01006869 | Toast | $58.61 | $1.52 | $57.09 | 2026-03-31 09:27:49 |
| TXN-01006487 | GrubHub | $72.79 | $21.84 | $50.95 | 2026-03-31 09:16:40 |
| TXN-01005800 | UberEats | $41.54 | $12.46 | $29.08 | 2026-03-31 09:16:11 |
| TXN-01006992 | Toast | $66.27 | $1.72 | $64.55 | 2026-03-31 09:12:34 |
| TXN-01006654 | Toast | $46.06 | $1.20 | $44.86 | 2026-03-31 09:11:34 |
| TXN-01007107 | Toast | $53.07 | $1.38 | $51.69 | 2026-03-31 09:05:56 |
| TXN-01006573 | GrubHub | $35.32 | $10.60 | $24.72 | 2026-03-31 09:03:33 |
| TXN-01003419 | DoorDash | $66.55 | $19.96 | $46.59 | 2026-03-31 09:01:03 |
| TXN-01008895 | Clover | $63.36 | $1.52 | $61.84 | 2026-03-31 09:00:52 |
| TXN-01003924 | DoorDash | $82.85 | $24.85 | $58.00 | 2026-03-31 08:58:39 |
| TXN-01003001 | DoorDash | $67.31 | $20.19 | $47.12 | 2026-03-31 08:53:43 |
| TXN-01005253 | UberEats | $70.89 | $21.27 | $49.62 | 2026-03-31 08:53:42 |
| TXN-01008135 | Square | $48.29 | $1.40 | $46.89 | 2026-03-31 08:34:27 |
| TXN-01006162 | GrubHub | $51.39 | $15.42 | $35.97 | 2026-03-31 08:30:55 |
| TXN-01008225 | Square | $47.82 | $1.39 | $46.43 | 2026-03-31 08:28:13 |
| TXN-01004788 | UberEats | $71.63 | $21.49 | $50.14 | 2026-03-31 08:02:40 |
| TXN-01005588 | UberEats | $33.45 | $10.04 | $23.41 | 2026-03-31 07:54:34 |