Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004015 | DoorDash | $72.79 | $21.84 | $50.95 | 2026-03-31 07:53:31 |
| TXN-01008043 | Square | $44.75 | $1.30 | $43.45 | 2026-03-31 07:36:31 |
| TXN-01002541 | DoorDash | $46.29 | $13.89 | $32.40 | 2026-03-31 07:28:53 |
| TXN-01004317 | DoorDash | $54.35 | $16.30 | $38.05 | 2026-03-31 07:23:54 |
| TXN-01004953 | UberEats | $64.02 | $19.21 | $44.81 | 2026-03-31 07:23:22 |
| TXN-01006575 | GrubHub | $60.13 | $18.04 | $42.09 | 2026-03-31 07:19:54 |
| TXN-01008627 | Square | $68.22 | $1.98 | $66.24 | 2026-03-31 07:14:19 |
| TXN-01005478 | UberEats | $55.98 | $16.79 | $39.19 | 2026-03-31 07:08:49 |
| TXN-01008014 | Square | $63.58 | $1.84 | $61.74 | 2026-03-30 23:58:30 |
| TXN-01008397 | Square | $30.68 | $0.89 | $29.79 | 2026-03-30 23:51:56 |
| TXN-01005999 | GrubHub | $55.62 | $16.69 | $38.93 | 2026-03-30 22:56:10 |
| TXN-01003530 | DoorDash | $76.02 | $22.81 | $53.21 | 2026-03-30 22:38:45 |
| TXN-01002624 | DoorDash | $53.28 | $15.98 | $37.30 | 2026-03-30 22:31:54 |
| TXN-01007885 | Square | $57.06 | $1.65 | $55.41 | 2026-03-30 22:26:56 |
| TXN-01004193 | DoorDash | $40.90 | $12.27 | $28.63 | 2026-03-30 21:56:08 |
| TXN-01004342 | DoorDash | $67.22 | $20.17 | $47.05 | 2026-03-30 21:50:36 |
| TXN-01003204 | DoorDash | $67.54 | $20.26 | $47.28 | 2026-03-30 21:45:31 |
| TXN-01004712 | UberEats | $82.16 | $24.65 | $57.51 | 2026-03-30 21:43:11 |
| TXN-01005995 | GrubHub | $61.58 | $18.47 | $43.11 | 2026-03-30 21:34:51 |
| TXN-01007865 | Square | $60.54 | $1.76 | $58.78 | 2026-03-30 21:34:00 |
| TXN-01005970 | GrubHub | $71.11 | $21.33 | $49.78 | 2026-03-30 21:25:25 |
| TXN-01002594 | DoorDash | $36.67 | $11.00 | $25.67 | 2026-03-30 21:17:17 |
| TXN-01006534 | GrubHub | $81.94 | $24.58 | $57.36 | 2026-03-30 20:59:07 |
| TXN-01008873 | Clover | $76.57 | $1.84 | $74.73 | 2026-03-30 20:55:31 |
| TXN-01003987 | DoorDash | $56.28 | $16.88 | $39.40 | 2026-03-30 20:53:30 |