Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006986 | Toast | $54.13 | $1.41 | $52.72 | 2026-03-30 20:50:04 |
| TXN-01007656 | Toast | $39.55 | $1.03 | $38.52 | 2026-03-30 20:42:17 |
| TXN-01009213 | Clover | $53.08 | $1.27 | $51.81 | 2026-03-30 20:42:15 |
| TXN-01003137 | DoorDash | $51.68 | $15.50 | $36.18 | 2026-03-30 20:40:41 |
| TXN-01004840 | UberEats | $33.39 | $10.02 | $23.37 | 2026-03-30 20:36:21 |
| TXN-01004738 | UberEats | $34.56 | $10.37 | $24.19 | 2026-03-30 20:30:32 |
| TXN-01003330 | DoorDash | $63.29 | $18.99 | $44.30 | 2026-03-30 20:26:52 |
| TXN-01003667 | DoorDash | $40.55 | $12.16 | $28.39 | 2026-03-30 20:12:45 |
| TXN-01008290 | Square | $33.31 | $0.97 | $32.34 | 2026-03-30 20:11:57 |
| TXN-01004716 | UberEats | $72.91 | $21.87 | $51.04 | 2026-03-30 20:05:20 |
| TXN-01004254 | DoorDash | $59.31 | $17.79 | $41.52 | 2026-03-30 19:53:53 |
| TXN-01006776 | Toast | $64.45 | $1.68 | $62.77 | 2026-03-30 19:48:22 |
| TXN-01008573 | Square | $33.76 | $0.98 | $32.78 | 2026-03-30 19:47:01 |
| TXN-01005603 | UberEats | $62.23 | $18.67 | $43.56 | 2026-03-30 19:39:12 |
| TXN-01004882 | UberEats | $40.28 | $12.08 | $28.20 | 2026-03-30 19:28:14 |
| TXN-01003872 | DoorDash | $47.94 | $14.38 | $33.56 | 2026-03-30 19:26:51 |
| TXN-01002929 | DoorDash | $59.24 | $17.77 | $41.47 | 2026-03-30 19:26:01 |
| TXN-01003805 | DoorDash | $64.66 | $19.40 | $45.26 | 2026-03-30 19:25:48 |
| TXN-01005859 | UberEats | $46.17 | $13.85 | $32.32 | 2026-03-30 19:25:42 |
| TXN-01009216 | Clover | $70.05 | $1.68 | $68.37 | 2026-03-30 19:22:45 |
| TXN-01007678 | Toast | $65.01 | $1.69 | $63.32 | 2026-03-30 19:19:31 |
| TXN-01009056 | Clover | $62.02 | $1.49 | $60.53 | 2026-03-30 19:19:15 |
| TXN-01003090 | DoorDash | $46.93 | $14.08 | $32.85 | 2026-03-30 19:17:32 |
| TXN-01004454 | UberEats | $32.99 | $9.90 | $23.09 | 2026-03-30 19:16:10 |
| TXN-01005991 | GrubHub | $47.32 | $14.20 | $33.12 | 2026-03-30 19:13:09 |