Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01007991 | Square | $29.94 | $0.87 | $29.07 | 2026-03-30 19:10:22 |
| TXN-01005129 | UberEats | $68.41 | $20.52 | $47.89 | 2026-03-30 19:09:44 |
| TXN-01006549 | GrubHub | $35.91 | $10.77 | $25.14 | 2026-03-30 19:09:26 |
| TXN-01004591 | UberEats | $43.85 | $13.15 | $30.70 | 2026-03-30 19:06:00 |
| TXN-01007295 | Toast | $40.12 | $1.04 | $39.08 | 2026-03-30 19:02:50 |
| TXN-01009277 | Clover | $35.37 | $0.85 | $34.52 | 2026-03-30 18:59:45 |
| TXN-01008846 | Clover | $76.07 | $1.83 | $74.24 | 2026-03-30 18:57:36 |
| TXN-01007392 | Toast | $35.18 | $0.91 | $34.27 | 2026-03-30 18:47:27 |
| TXN-01003514 | DoorDash | $53.02 | $15.91 | $37.11 | 2026-03-30 18:44:24 |
| TXN-01004241 | DoorDash | $83.20 | $24.96 | $58.24 | 2026-03-30 18:42:53 |
| TXN-01006132 | GrubHub | $51.94 | $15.58 | $36.36 | 2026-03-30 18:41:10 |
| TXN-01007015 | Toast | $70.01 | $1.82 | $68.19 | 2026-03-30 18:40:08 |
| TXN-01004393 | DoorDash | $82.09 | $24.63 | $57.46 | 2026-03-30 18:38:22 |
| TXN-01006416 | GrubHub | $36.84 | $11.05 | $25.79 | 2026-03-30 18:30:35 |
| TXN-01008588 | Square | $43.53 | $1.26 | $42.27 | 2026-03-30 18:29:57 |
| TXN-01007613 | Toast | $49.46 | $1.29 | $48.17 | 2026-03-30 18:27:32 |
| TXN-01008838 | Clover | $73.24 | $1.76 | $71.48 | 2026-03-30 18:20:35 |
| TXN-01006763 | Toast | $60.76 | $1.58 | $59.18 | 2026-03-30 18:18:42 |
| TXN-01008427 | Square | $43.35 | $1.26 | $42.09 | 2026-03-30 18:14:50 |
| TXN-01004529 | UberEats | $54.22 | $16.27 | $37.95 | 2026-03-30 18:06:32 |
| TXN-01004247 | DoorDash | $81.13 | $24.34 | $56.79 | 2026-03-30 18:05:22 |
| TXN-01005825 | UberEats | $49.86 | $14.96 | $34.90 | 2026-03-30 18:03:33 |
| TXN-01005601 | UberEats | $49.81 | $14.94 | $34.87 | 2026-03-30 18:02:14 |
| TXN-01008265 | Square | $48.80 | $1.42 | $47.38 | 2026-03-30 18:00:06 |
| TXN-01008311 | Square | $63.07 | $1.83 | $61.24 | 2026-03-30 17:58:06 |