Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003217 | DoorDash | $82.19 | $24.66 | $57.53 | 2026-03-12 11:26:27 |
| TXN-01004389 | DoorDash | $67.84 | $20.35 | $47.49 | 2026-03-12 11:18:24 |
| TXN-01004375 | DoorDash | $40.29 | $12.09 | $28.20 | 2026-03-12 11:10:07 |
| TXN-01003367 | DoorDash | $61.05 | $18.31 | $42.74 | 2026-03-12 10:58:50 |
| TXN-01002998 | DoorDash | $78.88 | $23.66 | $55.22 | 2026-03-12 10:53:54 |
| TXN-01002880 | DoorDash | $67.92 | $20.38 | $47.54 | 2026-03-12 10:35:53 |
| TXN-01004124 | DoorDash | $64.47 | $19.34 | $45.13 | 2026-03-12 10:28:17 |
| TXN-01002529 | DoorDash | $41.64 | $12.49 | $29.15 | 2026-03-12 10:25:05 |
| TXN-01003888 | DoorDash | $85.18 | $25.55 | $59.63 | 2026-03-12 09:08:15 |
| TXN-01004399 | DoorDash | $72.01 | $21.60 | $50.41 | 2026-03-12 08:30:59 |
| TXN-01003069 | DoorDash | $68.36 | $20.51 | $47.85 | 2026-03-12 07:59:45 |
| TXN-01004169 | DoorDash | $79.76 | $23.93 | $55.83 | 2026-03-11 22:57:44 |
| TXN-01003182 | DoorDash | $65.75 | $19.72 | $46.03 | 2026-03-11 22:11:31 |
| TXN-01004116 | DoorDash | $84.67 | $25.40 | $59.27 | 2026-03-11 21:58:26 |
| TXN-01003163 | DoorDash | $53.56 | $16.07 | $37.49 | 2026-03-11 21:32:04 |
| TXN-01003329 | DoorDash | $63.05 | $18.91 | $44.14 | 2026-03-11 21:15:23 |
| TXN-01004076 | DoorDash | $76.95 | $23.09 | $53.86 | 2026-03-11 20:58:33 |
| TXN-01003754 | DoorDash | $39.03 | $11.71 | $27.32 | 2026-03-11 20:43:27 |
| TXN-01003910 | DoorDash | $47.61 | $14.28 | $33.33 | 2026-03-11 19:59:24 |
| TXN-01002540 | DoorDash | $78.53 | $23.56 | $54.97 | 2026-03-11 19:43:26 |
| TXN-01004222 | DoorDash | $45.23 | $13.57 | $31.66 | 2026-03-11 19:11:34 |
| TXN-01003492 | DoorDash | $47.73 | $14.32 | $33.41 | 2026-03-11 19:10:57 |
| TXN-01003188 | DoorDash | $60.63 | $18.19 | $42.44 | 2026-03-11 18:59:39 |
| TXN-01004339 | DoorDash | $79.45 | $23.84 | $55.61 | 2026-03-11 18:51:20 |
| TXN-01004024 | DoorDash | $39.41 | $11.82 | $27.59 | 2026-03-11 18:46:13 |