Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01002612 | DoorDash | $62.27 | $18.68 | $43.59 | 2026-03-30 17:56:51 |
| TXN-01004394 | DoorDash | $39.07 | $11.72 | $27.35 | 2026-03-30 17:52:01 |
| TXN-01002535 | DoorDash | $51.21 | $15.36 | $35.85 | 2026-03-30 17:52:00 |
| TXN-01005579 | UberEats | $49.62 | $14.89 | $34.73 | 2026-03-30 17:47:38 |
| TXN-01002663 | DoorDash | $59.17 | $17.75 | $41.42 | 2026-03-30 17:47:19 |
| TXN-01006498 | GrubHub | $64.70 | $19.41 | $45.29 | 2026-03-30 17:45:13 |
| TXN-01004031 | DoorDash | $70.45 | $21.14 | $49.31 | 2026-03-30 17:43:33 |
| TXN-01006279 | GrubHub | $63.20 | $18.96 | $44.24 | 2026-03-30 17:42:05 |
| TXN-01008105 | Square | $34.27 | $0.99 | $33.28 | 2026-03-30 17:40:41 |
| TXN-01004150 | DoorDash | $72.73 | $21.82 | $50.91 | 2026-03-30 17:40:26 |
| TXN-01003730 | DoorDash | $78.89 | $23.67 | $55.22 | 2026-03-30 17:35:59 |
| TXN-01006485 | GrubHub | $69.23 | $20.77 | $48.46 | 2026-03-30 17:34:56 |
| TXN-01008166 | Square | $34.26 | $0.99 | $33.27 | 2026-03-30 17:30:48 |
| TXN-01009321 | Clover | $58.38 | $1.40 | $56.98 | 2026-03-30 17:27:59 |
| TXN-01003376 | DoorDash | $71.21 | $21.36 | $49.85 | 2026-03-30 17:27:45 |
| TXN-01006784 | Toast | $33.71 | $0.88 | $32.83 | 2026-03-30 17:25:41 |
| TXN-01004562 | UberEats | $55.25 | $16.57 | $38.68 | 2026-03-30 17:24:55 |
| TXN-01006663 | Toast | $34.63 | $0.90 | $33.73 | 2026-03-30 17:19:21 |
| TXN-01003302 | DoorDash | $36.21 | $10.86 | $25.35 | 2026-03-30 17:19:13 |
| TXN-01006048 | GrubHub | $32.26 | $9.68 | $22.58 | 2026-03-30 17:17:09 |
| TXN-01006618 | Toast | $30.18 | $0.78 | $29.40 | 2026-03-30 17:16:17 |
| TXN-01004776 | UberEats | $73.24 | $21.97 | $51.27 | 2026-03-30 17:13:04 |
| TXN-01004982 | UberEats | $51.29 | $15.39 | $35.90 | 2026-03-30 17:12:21 |
| TXN-01008177 | Square | $28.35 | $0.82 | $27.53 | 2026-03-30 17:09:41 |
| TXN-01009267 | Clover | $73.95 | $1.77 | $72.18 | 2026-03-30 17:09:28 |