Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003308 | DoorDash | $80.05 | $24.01 | $56.04 | 2026-03-11 18:37:43 |
| TXN-01003176 | DoorDash | $78.36 | $23.51 | $54.85 | 2026-03-11 18:28:49 |
| TXN-01003968 | DoorDash | $78.09 | $23.43 | $54.66 | 2026-03-11 18:16:41 |
| TXN-01003800 | DoorDash | $41.59 | $12.48 | $29.11 | 2026-03-11 18:10:40 |
| TXN-01003029 | DoorDash | $49.48 | $14.84 | $34.64 | 2026-03-11 17:55:57 |
| TXN-01003974 | DoorDash | $47.02 | $14.11 | $32.91 | 2026-03-11 17:41:13 |
| TXN-01002556 | DoorDash | $81.90 | $24.57 | $57.33 | 2026-03-11 17:32:37 |
| TXN-01003661 | DoorDash | $34.45 | $10.34 | $24.11 | 2026-03-11 17:16:59 |
| TXN-01002941 | DoorDash | $84.50 | $25.35 | $59.15 | 2026-03-11 17:13:55 |
| TXN-01003939 | DoorDash | $73.02 | $21.91 | $51.11 | 2026-03-11 17:02:50 |
| TXN-01003597 | DoorDash | $39.70 | $11.91 | $27.79 | 2026-03-11 16:45:15 |
| TXN-01003289 | DoorDash | $76.69 | $23.01 | $53.68 | 2026-03-11 16:18:08 |
| TXN-01003207 | DoorDash | $81.71 | $24.51 | $57.20 | 2026-03-11 15:56:47 |
| TXN-01002924 | DoorDash | $82.60 | $24.78 | $57.82 | 2026-03-11 15:50:31 |
| TXN-01002555 | DoorDash | $82.18 | $24.65 | $57.53 | 2026-03-11 15:48:39 |
| TXN-01004344 | DoorDash | $46.50 | $13.95 | $32.55 | 2026-03-11 15:41:29 |
| TXN-01004055 | DoorDash | $83.29 | $24.99 | $58.30 | 2026-03-11 14:57:34 |
| TXN-01003037 | DoorDash | $81.88 | $24.56 | $57.32 | 2026-03-11 14:49:17 |
| TXN-01002616 | DoorDash | $54.78 | $16.43 | $38.35 | 2026-03-11 14:38:20 |
| TXN-01002938 | DoorDash | $61.50 | $18.45 | $43.05 | 2026-03-11 14:36:01 |
| TXN-01004109 | DoorDash | $85.34 | $25.60 | $59.74 | 2026-03-11 14:32:54 |
| TXN-01004366 | DoorDash | $62.96 | $18.89 | $44.07 | 2026-03-11 14:22:53 |
| TXN-01003441 | DoorDash | $38.02 | $11.41 | $26.61 | 2026-03-11 13:56:56 |
| TXN-01002559 | DoorDash | $78.10 | $23.43 | $54.67 | 2026-03-11 13:50:58 |
| TXN-01003083 | DoorDash | $75.75 | $22.72 | $53.03 | 2026-03-11 13:46:05 |