Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004652 | UberEats | $37.13 | $11.14 | $25.99 | 2026-03-30 17:08:27 |
| TXN-01006387 | GrubHub | $80.70 | $24.21 | $56.49 | 2026-03-30 17:05:28 |
| TXN-01007871 | Square | $71.22 | $2.07 | $69.15 | 2026-03-30 17:04:54 |
| TXN-01006808 | Toast | $30.27 | $0.79 | $29.48 | 2026-03-30 17:03:15 |
| TXN-01004580 | UberEats | $45.86 | $13.76 | $32.10 | 2026-03-30 17:02:24 |
| TXN-01008950 | Clover | $55.72 | $1.34 | $54.38 | 2026-03-30 16:54:52 |
| TXN-01005259 | UberEats | $62.96 | $18.89 | $44.07 | 2026-03-30 16:52:34 |
| TXN-01005036 | UberEats | $69.55 | $20.86 | $48.69 | 2026-03-30 16:51:58 |
| TXN-01004862 | UberEats | $68.47 | $20.54 | $47.93 | 2026-03-30 16:50:21 |
| TXN-01008466 | Square | $53.42 | $1.55 | $51.87 | 2026-03-30 16:41:43 |
| TXN-01005725 | UberEats | $75.79 | $22.74 | $53.05 | 2026-03-30 16:39:55 |
| TXN-01007683 | Toast | $51.15 | $1.33 | $49.82 | 2026-03-30 16:34:11 |
| TXN-01008041 | Square | $42.27 | $1.23 | $41.04 | 2026-03-30 16:33:35 |
| TXN-01003411 | DoorDash | $62.38 | $18.71 | $43.67 | 2026-03-30 16:25:48 |
| TXN-01006821 | Toast | $29.87 | $0.78 | $29.09 | 2026-03-30 16:14:36 |
| TXN-01008190 | Square | $52.47 | $1.52 | $50.95 | 2026-03-30 16:14:29 |
| TXN-01005865 | UberEats | $81.68 | $24.50 | $57.18 | 2026-03-30 16:11:05 |
| TXN-01007065 | Toast | $73.31 | $1.91 | $71.40 | 2026-03-30 16:00:48 |
| TXN-01008261 | Square | $67.43 | $1.96 | $65.47 | 2026-03-30 15:59:44 |
| TXN-01005402 | UberEats | $80.99 | $24.30 | $56.69 | 2026-03-30 15:58:08 |
| TXN-01006003 | GrubHub | $72.21 | $21.66 | $50.55 | 2026-03-30 15:54:32 |
| TXN-01008116 | Square | $59.86 | $1.74 | $58.12 | 2026-03-30 15:52:05 |
| TXN-01005948 | GrubHub | $70.07 | $21.02 | $49.05 | 2026-03-30 15:50:43 |
| TXN-01007820 | Toast | $51.56 | $1.34 | $50.22 | 2026-03-30 15:46:43 |
| TXN-01006450 | GrubHub | $79.14 | $23.74 | $55.40 | 2026-03-30 15:38:14 |