Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003009 | DoorDash | $62.25 | $18.68 | $43.57 | 2026-03-11 13:36:53 |
| TXN-01003853 | DoorDash | $82.46 | $24.74 | $57.72 | 2026-03-11 13:31:56 |
| TXN-01004101 | DoorDash | $79.55 | $23.86 | $55.69 | 2026-03-11 13:14:51 |
| TXN-01003388 | DoorDash | $50.60 | $15.18 | $35.42 | 2026-03-11 13:11:45 |
| TXN-01004400 | DoorDash | $35.08 | $10.52 | $24.56 | 2026-03-11 13:10:30 |
| TXN-01003666 | DoorDash | $69.07 | $20.72 | $48.35 | 2026-03-11 12:41:29 |
| TXN-01004274 | DoorDash | $68.99 | $20.70 | $48.29 | 2026-03-11 12:32:06 |
| TXN-01002606 | DoorDash | $53.55 | $16.06 | $37.49 | 2026-03-11 12:20:27 |
| TXN-01003273 | DoorDash | $79.74 | $23.92 | $55.82 | 2026-03-11 12:16:11 |
| TXN-01004067 | DoorDash | $52.45 | $15.73 | $36.72 | 2026-03-11 12:09:51 |
| TXN-01003437 | DoorDash | $35.98 | $10.79 | $25.19 | 2026-03-11 11:57:50 |
| TXN-01004261 | DoorDash | $33.84 | $10.15 | $23.69 | 2026-03-11 11:57:34 |
| TXN-01003393 | DoorDash | $68.79 | $20.64 | $48.15 | 2026-03-11 11:33:00 |
| TXN-01002582 | DoorDash | $81.90 | $24.57 | $57.33 | 2026-03-11 11:18:16 |
| TXN-01004374 | DoorDash | $37.18 | $11.15 | $26.03 | 2026-03-11 11:03:40 |
| TXN-01002859 | DoorDash | $57.38 | $17.21 | $40.17 | 2026-03-11 11:02:53 |
| TXN-01004102 | DoorDash | $39.78 | $11.93 | $27.85 | 2026-03-11 10:45:38 |
| TXN-01002964 | DoorDash | $56.78 | $17.03 | $39.75 | 2026-03-11 10:29:38 |
| TXN-01002855 | DoorDash | $50.51 | $15.15 | $35.36 | 2026-03-11 10:26:32 |
| TXN-01003202 | DoorDash | $78.10 | $23.43 | $54.67 | 2026-03-11 10:10:20 |
| TXN-01002720 | DoorDash | $69.06 | $20.72 | $48.34 | 2026-03-11 10:09:38 |
| TXN-01002554 | DoorDash | $75.40 | $22.62 | $52.78 | 2026-03-11 10:01:39 |
| TXN-01002797 | DoorDash | $61.22 | $18.37 | $42.85 | 2026-03-11 09:57:26 |
| TXN-01002778 | DoorDash | $70.97 | $21.29 | $49.68 | 2026-03-11 09:32:14 |
| TXN-01003630 | DoorDash | $83.72 | $25.12 | $58.60 | 2026-03-11 09:13:41 |