Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 545 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$28,597.73
Filtered tolls
$686.36
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008972 | Clover | $37.30 | $0.90 | $36.40 | 2026-03-29 20:22:43 |
| TXN-01009269 | Clover | $43.75 | $1.05 | $42.70 | 2026-03-29 20:18:51 |
| TXN-01009065 | Clover | $71.70 | $1.72 | $69.98 | 2026-03-29 18:42:51 |
| TXN-01009158 | Clover | $58.83 | $1.41 | $57.42 | 2026-03-29 17:54:28 |
| TXN-01009076 | Clover | $60.49 | $1.45 | $59.04 | 2026-03-29 17:37:22 |
| TXN-01009114 | Clover | $44.23 | $1.06 | $43.17 | 2026-03-29 16:00:37 |
| TXN-01009054 | Clover | $38.06 | $0.91 | $37.15 | 2026-03-29 13:03:13 |
| TXN-01008910 | Clover | $45.13 | $1.08 | $44.05 | 2026-03-29 12:55:51 |
| TXN-01008992 | Clover | $62.65 | $1.50 | $61.15 | 2026-03-29 12:50:48 |
| TXN-01009318 | Clover | $60.96 | $1.46 | $59.50 | 2026-03-29 12:31:25 |
| TXN-01008946 | Clover | $62.05 | $1.49 | $60.56 | 2026-03-29 12:22:27 |
| TXN-01008917 | Clover | $75.79 | $1.82 | $73.97 | 2026-03-29 11:40:52 |
| TXN-01008980 | Clover | $34.99 | $0.84 | $34.15 | 2026-03-29 07:17:01 |
| TXN-01009285 | Clover | $49.15 | $1.18 | $47.97 | 2026-03-28 22:21:32 |
| TXN-01008870 | Clover | $60.59 | $1.45 | $59.14 | 2026-03-28 21:42:37 |
| TXN-01009017 | Clover | $41.24 | $0.99 | $40.25 | 2026-03-28 20:50:59 |
| TXN-01009263 | Clover | $76.62 | $1.84 | $74.78 | 2026-03-28 20:32:11 |
| TXN-01008890 | Clover | $41.71 | $1.00 | $40.71 | 2026-03-28 20:22:57 |
| TXN-01009272 | Clover | $47.58 | $1.14 | $46.44 | 2026-03-28 18:20:38 |
| TXN-01009311 | Clover | $38.02 | $0.91 | $37.11 | 2026-03-28 18:19:57 |
| TXN-01009086 | Clover | $37.69 | $0.90 | $36.79 | 2026-03-28 17:44:33 |
| TXN-01008839 | Clover | $33.83 | $0.81 | $33.02 | 2026-03-28 17:42:23 |
| TXN-01009199 | Clover | $61.97 | $1.49 | $60.48 | 2026-03-28 16:50:43 |
| TXN-01008935 | Clover | $31.13 | $0.75 | $30.38 | 2026-03-28 16:34:28 |
| TXN-01008936 | Clover | $60.08 | $1.44 | $58.64 | 2026-03-28 12:48:04 |