Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003101 | DoorDash | $33.93 | $10.18 | $23.75 | 2026-04-04 17:05:40 |
| TXN-01003478 | DoorDash | $83.43 | $25.03 | $58.40 | 2026-04-04 17:03:12 |
| TXN-01004210 | DoorDash | $83.72 | $25.12 | $58.60 | 2026-04-04 17:03:09 |
| TXN-01002618 | DoorDash | $66.70 | $20.01 | $46.69 | 2026-04-04 17:00:58 |
| TXN-01002724 | DoorDash | $44.79 | $13.44 | $31.35 | 2026-04-04 16:52:39 |
| TXN-01002954 | DoorDash | $39.70 | $11.91 | $27.79 | 2026-04-04 16:25:00 |
| TXN-01003156 | DoorDash | $66.95 | $20.09 | $46.86 | 2026-04-04 16:11:30 |
| TXN-01002644 | DoorDash | $67.32 | $20.20 | $47.12 | 2026-04-04 15:58:08 |
| TXN-01004138 | DoorDash | $58.22 | $17.47 | $40.75 | 2026-04-04 15:48:35 |
| TXN-01003519 | DoorDash | $81.16 | $24.35 | $56.81 | 2026-04-04 15:07:01 |
| TXN-01002811 | DoorDash | $65.51 | $19.65 | $45.86 | 2026-04-04 14:46:59 |
| TXN-01002967 | DoorDash | $76.19 | $22.86 | $53.33 | 2026-04-04 14:46:19 |
| TXN-01003185 | DoorDash | $37.27 | $11.18 | $26.09 | 2026-04-04 14:40:43 |
| TXN-01003281 | DoorDash | $57.97 | $17.39 | $40.58 | 2026-04-04 13:40:55 |
| TXN-01003150 | DoorDash | $64.76 | $19.43 | $45.33 | 2026-04-04 13:40:14 |
| TXN-01002985 | DoorDash | $41.74 | $12.52 | $29.22 | 2026-04-04 13:29:49 |
| TXN-01003977 | DoorDash | $74.31 | $22.29 | $52.02 | 2026-04-04 13:26:24 |
| TXN-01004259 | DoorDash | $67.77 | $20.33 | $47.44 | 2026-04-04 13:24:24 |
| TXN-01003870 | DoorDash | $33.92 | $10.18 | $23.74 | 2026-04-04 13:10:44 |
| TXN-01003167 | DoorDash | $82.39 | $24.72 | $57.67 | 2026-04-04 12:44:45 |
| TXN-01003644 | DoorDash | $46.78 | $14.03 | $32.75 | 2026-04-04 12:44:28 |
| TXN-01003231 | DoorDash | $40.27 | $12.08 | $28.19 | 2026-04-04 12:43:49 |
| TXN-01003459 | DoorDash | $62.59 | $18.78 | $43.81 | 2026-04-04 12:40:02 |
| TXN-01003253 | DoorDash | $34.63 | $10.39 | $24.24 | 2026-04-04 12:36:00 |
| TXN-01003734 | DoorDash | $82.27 | $24.68 | $57.59 | 2026-04-04 12:32:14 |