Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 681 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$40,370.98
Filtered tolls
$12,111.18
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01006221 | GrubHub | $46.54 | $13.96 | $32.58 | 2026-03-31 09:51:37 |
| TXN-01006487 | GrubHub | $72.79 | $21.84 | $50.95 | 2026-03-31 09:16:40 |
| TXN-01006573 | GrubHub | $35.32 | $10.60 | $24.72 | 2026-03-31 09:03:33 |
| TXN-01006162 | GrubHub | $51.39 | $15.42 | $35.97 | 2026-03-31 08:30:55 |
| TXN-01006575 | GrubHub | $60.13 | $18.04 | $42.09 | 2026-03-31 07:19:54 |
| TXN-01005999 | GrubHub | $55.62 | $16.69 | $38.93 | 2026-03-30 22:56:10 |
| TXN-01005995 | GrubHub | $61.58 | $18.47 | $43.11 | 2026-03-30 21:34:51 |
| TXN-01005970 | GrubHub | $71.11 | $21.33 | $49.78 | 2026-03-30 21:25:25 |
| TXN-01006534 | GrubHub | $81.94 | $24.58 | $57.36 | 2026-03-30 20:59:07 |
| TXN-01005991 | GrubHub | $47.32 | $14.20 | $33.12 | 2026-03-30 19:13:09 |
| TXN-01006549 | GrubHub | $35.91 | $10.77 | $25.14 | 2026-03-30 19:09:26 |
| TXN-01006132 | GrubHub | $51.94 | $15.58 | $36.36 | 2026-03-30 18:41:10 |
| TXN-01006416 | GrubHub | $36.84 | $11.05 | $25.79 | 2026-03-30 18:30:35 |
| TXN-01006498 | GrubHub | $64.70 | $19.41 | $45.29 | 2026-03-30 17:45:13 |
| TXN-01006279 | GrubHub | $63.20 | $18.96 | $44.24 | 2026-03-30 17:42:05 |
| TXN-01006485 | GrubHub | $69.23 | $20.77 | $48.46 | 2026-03-30 17:34:56 |
| TXN-01006048 | GrubHub | $32.26 | $9.68 | $22.58 | 2026-03-30 17:17:09 |
| TXN-01006387 | GrubHub | $80.70 | $24.21 | $56.49 | 2026-03-30 17:05:28 |
| TXN-01006003 | GrubHub | $72.21 | $21.66 | $50.55 | 2026-03-30 15:54:32 |
| TXN-01005948 | GrubHub | $70.07 | $21.02 | $49.05 | 2026-03-30 15:50:43 |
| TXN-01006450 | GrubHub | $79.14 | $23.74 | $55.40 | 2026-03-30 15:38:14 |
| TXN-01006105 | GrubHub | $50.33 | $15.10 | $35.23 | 2026-03-30 14:51:31 |
| TXN-01006437 | GrubHub | $51.13 | $15.34 | $35.79 | 2026-03-30 14:18:11 |
| TXN-01006413 | GrubHub | $84.15 | $25.25 | $58.90 | 2026-03-30 14:03:22 |
| TXN-01006362 | GrubHub | $66.38 | $19.91 | $46.47 | 2026-03-30 13:57:09 |