Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 953 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$50,836.50
Filtered tolls
$1,474.20
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01008048 | Square | $75.74 | $2.20 | $73.54 | 2026-04-02 08:13:58 |
| TXN-01007844 | Square | $50.93 | $1.48 | $49.45 | 2026-04-01 22:49:14 |
| TXN-01008595 | Square | $35.74 | $1.04 | $34.70 | 2026-04-01 22:31:09 |
| TXN-01008643 | Square | $46.75 | $1.36 | $45.39 | 2026-04-01 21:24:24 |
| TXN-01008086 | Square | $72.58 | $2.10 | $70.48 | 2026-04-01 21:15:17 |
| TXN-01008182 | Square | $47.93 | $1.39 | $46.54 | 2026-04-01 21:08:23 |
| TXN-01008461 | Square | $37.77 | $1.10 | $36.67 | 2026-04-01 20:29:00 |
| TXN-01008019 | Square | $35.94 | $1.04 | $34.90 | 2026-04-01 20:15:17 |
| TXN-01008512 | Square | $45.20 | $1.31 | $43.89 | 2026-04-01 19:43:11 |
| TXN-01007846 | Square | $65.08 | $1.89 | $63.19 | 2026-04-01 19:38:28 |
| TXN-01008757 | Square | $60.37 | $1.75 | $58.62 | 2026-04-01 18:58:25 |
| TXN-01008023 | Square | $50.69 | $1.47 | $49.22 | 2026-04-01 18:22:45 |
| TXN-01008730 | Square | $76.39 | $2.22 | $74.17 | 2026-04-01 17:01:48 |
| TXN-01008172 | Square | $35.97 | $1.04 | $34.93 | 2026-04-01 16:29:08 |
| TXN-01008632 | Square | $66.25 | $1.92 | $64.33 | 2026-04-01 15:52:27 |
| TXN-01008169 | Square | $64.17 | $1.86 | $62.31 | 2026-04-01 14:59:13 |
| TXN-01008210 | Square | $45.62 | $1.32 | $44.30 | 2026-04-01 14:58:43 |
| TXN-01008144 | Square | $63.68 | $1.85 | $61.83 | 2026-04-01 14:51:37 |
| TXN-01008524 | Square | $59.40 | $1.72 | $57.68 | 2026-04-01 14:41:23 |
| TXN-01008625 | Square | $32.97 | $0.96 | $32.01 | 2026-04-01 14:28:27 |
| TXN-01007988 | Square | $38.01 | $1.10 | $36.91 | 2026-04-01 14:18:41 |
| TXN-01007959 | Square | $32.56 | $0.94 | $31.62 | 2026-04-01 13:34:14 |
| TXN-01008437 | Square | $38.43 | $1.11 | $37.32 | 2026-04-01 13:31:16 |
| TXN-01008718 | Square | $52.10 | $1.51 | $50.59 | 2026-04-01 13:19:12 |
| TXN-01008716 | Square | $42.22 | $1.22 | $41.00 | 2026-04-01 13:15:14 |