Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1498 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$87,949.64
Filtered tolls
$26,384.44
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005514 | UberEats | $58.50 | $17.55 | $40.95 | 2026-04-03 19:50:27 |
| TXN-01005422 | UberEats | $44.23 | $13.27 | $30.96 | 2026-04-03 19:46:58 |
| TXN-01005684 | UberEats | $85.69 | $25.71 | $59.98 | 2026-04-03 19:39:39 |
| TXN-01005592 | UberEats | $37.74 | $11.32 | $26.42 | 2026-04-03 19:38:02 |
| TXN-01005698 | UberEats | $64.54 | $19.36 | $45.18 | 2026-04-03 19:37:49 |
| TXN-01004890 | UberEats | $75.45 | $22.64 | $52.81 | 2026-04-03 19:24:02 |
| TXN-01005880 | UberEats | $77.18 | $23.15 | $54.03 | 2026-04-03 18:56:18 |
| TXN-01005278 | UberEats | $45.94 | $13.78 | $32.16 | 2026-04-03 18:26:04 |
| TXN-01004651 | UberEats | $68.27 | $20.48 | $47.79 | 2026-04-03 18:09:17 |
| TXN-01005081 | UberEats | $39.36 | $11.81 | $27.55 | 2026-04-03 18:02:50 |
| TXN-01005025 | UberEats | $65.56 | $19.67 | $45.89 | 2026-04-03 17:55:11 |
| TXN-01004527 | UberEats | $35.52 | $10.66 | $24.86 | 2026-04-03 17:48:49 |
| TXN-01005843 | UberEats | $65.54 | $19.66 | $45.88 | 2026-04-03 17:46:04 |
| TXN-01005736 | UberEats | $77.06 | $23.12 | $53.94 | 2026-04-03 17:43:36 |
| TXN-01004612 | UberEats | $33.80 | $10.14 | $23.66 | 2026-04-03 17:42:55 |
| TXN-01005383 | UberEats | $56.68 | $17.00 | $39.68 | 2026-04-03 17:34:49 |
| TXN-01004444 | UberEats | $48.15 | $14.44 | $33.71 | 2026-04-03 17:31:59 |
| TXN-01005306 | UberEats | $42.54 | $12.76 | $29.78 | 2026-04-03 17:26:01 |
| TXN-01004576 | UberEats | $42.47 | $12.74 | $29.73 | 2026-04-03 17:24:43 |
| TXN-01004488 | UberEats | $66.49 | $19.95 | $46.54 | 2026-04-03 17:24:34 |
| TXN-01005281 | UberEats | $60.90 | $18.27 | $42.63 | 2026-04-03 17:19:26 |
| TXN-01004589 | UberEats | $55.11 | $16.53 | $38.58 | 2026-04-03 16:52:34 |
| TXN-01005152 | UberEats | $35.48 | $10.64 | $24.84 | 2026-04-03 16:17:34 |
| TXN-01004807 | UberEats | $79.63 | $23.89 | $55.74 | 2026-04-03 14:58:25 |
| TXN-01004447 | UberEats | $68.92 | $20.68 | $48.24 | 2026-04-03 14:38:35 |