Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 6810 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$385,063.77
Filtered tolls
$76,177.78
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01005312 | UberEats | $35.23 | $10.57 | $24.66 | 2026-03-30 15:37:53 |
| TXN-01004314 | DoorDash | $65.43 | $19.63 | $45.80 | 2026-03-30 15:31:54 |
| TXN-01003368 | DoorDash | $85.02 | $25.51 | $59.51 | 2026-03-30 15:20:06 |
| TXN-01003560 | DoorDash | $83.28 | $24.98 | $58.30 | 2026-03-30 15:18:09 |
| TXN-01003007 | DoorDash | $64.82 | $19.45 | $45.37 | 2026-03-30 15:11:40 |
| TXN-01009097 | Clover | $36.00 | $0.86 | $35.14 | 2026-03-30 14:58:23 |
| TXN-01006105 | GrubHub | $50.33 | $15.10 | $35.23 | 2026-03-30 14:51:31 |
| TXN-01003542 | DoorDash | $73.17 | $21.95 | $51.22 | 2026-03-30 14:47:43 |
| TXN-01007672 | Toast | $58.76 | $1.53 | $57.23 | 2026-03-30 14:46:46 |
| TXN-01008148 | Square | $61.62 | $1.79 | $59.83 | 2026-03-30 14:46:19 |
| TXN-01008947 | Clover | $65.75 | $1.58 | $64.17 | 2026-03-30 14:42:05 |
| TXN-01009128 | Clover | $61.60 | $1.48 | $60.12 | 2026-03-30 14:32:47 |
| TXN-01002530 | DoorDash | $48.19 | $14.46 | $33.73 | 2026-03-30 14:26:33 |
| TXN-01002659 | DoorDash | $65.44 | $19.63 | $45.81 | 2026-03-30 14:25:06 |
| TXN-01003885 | DoorDash | $72.15 | $21.64 | $50.51 | 2026-03-30 14:20:58 |
| TXN-01006437 | GrubHub | $51.13 | $15.34 | $35.79 | 2026-03-30 14:18:11 |
| TXN-01007076 | Toast | $41.73 | $1.08 | $40.65 | 2026-03-30 14:17:05 |
| TXN-01004558 | UberEats | $56.11 | $16.83 | $39.28 | 2026-03-30 14:16:54 |
| TXN-01003608 | DoorDash | $68.09 | $20.43 | $47.66 | 2026-03-30 14:04:02 |
| TXN-01006413 | GrubHub | $84.15 | $25.25 | $58.90 | 2026-03-30 14:03:22 |
| TXN-01002891 | DoorDash | $36.17 | $10.85 | $25.32 | 2026-03-30 13:59:02 |
| TXN-01006362 | GrubHub | $66.38 | $19.91 | $46.47 | 2026-03-30 13:57:09 |
| TXN-01005738 | UberEats | $40.45 | $12.13 | $28.32 | 2026-03-30 13:56:49 |
| TXN-01002766 | DoorDash | $45.67 | $13.70 | $31.97 | 2026-03-30 13:55:55 |
| TXN-01008851 | Clover | $60.33 | $1.45 | $58.88 | 2026-03-30 13:39:32 |