Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01004414 | DoorDash | $55.47 | $16.64 | $38.83 | 2026-03-11 09:03:49 |
| TXN-01003264 | DoorDash | $41.30 | $12.39 | $28.91 | 2026-03-11 08:57:14 |
| TXN-01003235 | DoorDash | $48.73 | $14.62 | $34.11 | 2026-03-11 08:38:54 |
| TXN-01003946 | DoorDash | $42.10 | $12.63 | $29.47 | 2026-03-10 20:59:33 |
| TXN-01003313 | DoorDash | $56.55 | $16.96 | $39.59 | 2026-03-10 20:48:58 |
| TXN-01002975 | DoorDash | $85.22 | $25.57 | $59.65 | 2026-03-10 20:39:09 |
| TXN-01002887 | DoorDash | $58.64 | $17.59 | $41.05 | 2026-03-10 20:17:46 |
| TXN-01004365 | DoorDash | $52.99 | $15.90 | $37.09 | 2026-03-10 19:54:50 |
| TXN-01002774 | DoorDash | $44.83 | $13.45 | $31.38 | 2026-03-10 19:36:57 |
| TXN-01002918 | DoorDash | $75.21 | $22.56 | $52.65 | 2026-03-10 19:21:58 |
| TXN-01003792 | DoorDash | $70.39 | $21.12 | $49.27 | 2026-03-10 19:17:52 |
| TXN-01004283 | DoorDash | $74.73 | $22.42 | $52.31 | 2026-03-10 19:13:25 |
| TXN-01002690 | DoorDash | $58.29 | $17.49 | $40.80 | 2026-03-10 19:00:29 |
| TXN-01003837 | DoorDash | $58.65 | $17.59 | $41.06 | 2026-03-10 18:51:57 |
| TXN-01003184 | DoorDash | $40.94 | $12.28 | $28.66 | 2026-03-10 18:43:19 |
| TXN-01003732 | DoorDash | $57.36 | $17.21 | $40.15 | 2026-03-10 18:21:34 |
| TXN-01002695 | DoorDash | $40.51 | $12.15 | $28.36 | 2026-03-10 18:09:46 |
| TXN-01003973 | DoorDash | $34.70 | $10.41 | $24.29 | 2026-03-10 18:08:13 |
| TXN-01003527 | DoorDash | $36.55 | $10.96 | $25.59 | 2026-03-10 18:05:00 |
| TXN-01002834 | DoorDash | $68.70 | $20.61 | $48.09 | 2026-03-10 17:56:18 |
| TXN-01003627 | DoorDash | $82.47 | $24.74 | $57.73 | 2026-03-10 17:56:00 |
| TXN-01003705 | DoorDash | $33.49 | $10.05 | $23.44 | 2026-03-10 17:42:12 |
| TXN-01002613 | DoorDash | $78.29 | $23.49 | $54.80 | 2026-03-10 17:41:26 |
| TXN-01003382 | DoorDash | $38.62 | $11.59 | $27.03 | 2026-03-10 17:33:26 |
| TXN-01003442 | DoorDash | $43.03 | $12.91 | $30.12 | 2026-03-10 17:31:12 |