Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003344 | DoorDash | $81.20 | $24.36 | $56.84 | 2026-03-10 17:20:39 |
| TXN-01004319 | DoorDash | $47.63 | $14.29 | $33.34 | 2026-03-10 16:51:52 |
| TXN-01004048 | DoorDash | $69.65 | $20.89 | $48.76 | 2026-03-10 16:39:28 |
| TXN-01003785 | DoorDash | $34.88 | $10.46 | $24.42 | 2026-03-10 16:16:28 |
| TXN-01003540 | DoorDash | $35.67 | $10.70 | $24.97 | 2026-03-10 15:57:46 |
| TXN-01003899 | DoorDash | $83.93 | $25.18 | $58.75 | 2026-03-10 15:56:26 |
| TXN-01002585 | DoorDash | $33.38 | $10.01 | $23.37 | 2026-03-10 15:40:04 |
| TXN-01003019 | DoorDash | $55.76 | $16.73 | $39.03 | 2026-03-10 15:37:23 |
| TXN-01003414 | DoorDash | $55.52 | $16.66 | $38.86 | 2026-03-10 15:31:06 |
| TXN-01003688 | DoorDash | $59.34 | $17.80 | $41.54 | 2026-03-10 15:29:17 |
| TXN-01003777 | DoorDash | $66.80 | $20.04 | $46.76 | 2026-03-10 14:51:01 |
| TXN-01003455 | DoorDash | $38.17 | $11.45 | $26.72 | 2026-03-10 14:34:01 |
| TXN-01002750 | DoorDash | $77.59 | $23.28 | $54.31 | 2026-03-10 14:23:38 |
| TXN-01002638 | DoorDash | $48.08 | $14.42 | $33.66 | 2026-03-10 13:53:55 |
| TXN-01003586 | DoorDash | $73.06 | $21.92 | $51.14 | 2026-03-10 13:49:58 |
| TXN-01002758 | DoorDash | $61.50 | $18.45 | $43.05 | 2026-03-10 13:43:46 |
| TXN-01003052 | DoorDash | $53.31 | $15.99 | $37.32 | 2026-03-10 13:42:47 |
| TXN-01003057 | DoorDash | $48.38 | $14.51 | $33.87 | 2026-03-10 13:41:11 |
| TXN-01002522 | DoorDash | $53.72 | $16.12 | $37.60 | 2026-03-10 13:38:31 |
| TXN-01002595 | DoorDash | $58.01 | $17.40 | $40.61 | 2026-03-10 13:35:41 |
| TXN-01002889 | DoorDash | $44.12 | $13.24 | $30.88 | 2026-03-10 13:32:21 |
| TXN-01002850 | DoorDash | $54.17 | $16.25 | $37.92 | 2026-03-10 13:32:04 |
| TXN-01003820 | DoorDash | $77.61 | $23.28 | $54.33 | 2026-03-10 13:12:19 |
| TXN-01004186 | DoorDash | $34.77 | $10.43 | $24.34 | 2026-03-10 13:03:39 |
| TXN-01002628 | DoorDash | $44.33 | $13.30 | $31.03 | 2026-03-10 12:57:51 |