Demo Profile
Small Operator
Solo owner, single location, 4 platforms
Busy Independent
Single location, 6 platforms, ~227 orders/day
Multi-Unit Franchisee
Multiple locations, 6 platforms, ~357 orders/day
Your Toll Productivity Score
8.3/ 10
Omnitopia merchants average 5.8 / 10 ยท industry independents average 2.4 / 10
Lost to platform tolls
$76,178
On $385,064 in gross orders
โ that's 19.8% of every dollar leaving your business before food cost, labor, or rent.
Projected from 6810 orders across 30 day(s) of live data.
Where the money goes (annualized)
DoorDash $411,779/yr ยท 30.0% rate
UberEats $321,011/yr ยท 30.0% rate
GrubHub $147,353/yr ยท 30.0% rate
Toast $20,400/yr ยท 2.6% rate
Square $17,936/yr ยท 2.9% rate
Clover $8,351/yr ยท 2.4% rate
The four levers ยท toggle to recalculate
1
Shadow Brands
Run 3-4 virtual brands through the same kitchen, same staff, same DoorDash placement. Same toll bill, multiplied revenue.
$826,785
recovered annually
2
Routing Arbitrage
AI watches every order and routes it through the lowest-toll channel for that specific transaction. Invisible to operators.
$55,610
recovered annually
3
Direct Conversion
QR code on every delivery bag. First scan joins loyalty in 8 seconds. Future orders bypass DoorDash entirely — toll evaporates.
$101,951
recovered annually
4
Supply Healing
Network-wide supplier intelligence finds lower prices, eliminates over-ordering, prevents out-of-stock walkaways. Margin you didn't know you were leaking.
$13,680
recovered annually
Proof ยท last 1907 toll transactions
Every dollar accounted for. Filter by source to drill into a specific channel.
Filtered gross
$112,817.71
Filtered tolls
$33,844.89
| TXN ID | SOURCE | GROSS | TOLL | NET | TIMESTAMP |
|---|---|---|---|---|---|
| TXN-01003044 | DoorDash | $48.35 | $14.50 | $33.85 | 2026-03-10 12:54:13 |
| TXN-01003445 | DoorDash | $69.38 | $20.81 | $48.57 | 2026-03-10 12:39:23 |
| TXN-01004187 | DoorDash | $66.95 | $20.09 | $46.86 | 2026-03-10 12:38:04 |
| TXN-01004373 | DoorDash | $85.38 | $25.61 | $59.77 | 2026-03-10 12:37:31 |
| TXN-01003227 | DoorDash | $67.06 | $20.12 | $46.94 | 2026-03-10 12:36:21 |
| TXN-01004044 | DoorDash | $61.34 | $18.40 | $42.94 | 2026-03-10 12:35:05 |
| TXN-01003173 | DoorDash | $74.54 | $22.36 | $52.18 | 2026-03-10 12:07:28 |
| TXN-01003521 | DoorDash | $41.69 | $12.51 | $29.18 | 2026-03-10 11:51:15 |
| TXN-01003265 | DoorDash | $37.14 | $11.14 | $26.00 | 2026-03-10 11:30:29 |
| TXN-01004081 | DoorDash | $40.50 | $12.15 | $28.35 | 2026-03-10 11:25:39 |
| TXN-01003857 | DoorDash | $52.40 | $15.72 | $36.68 | 2026-03-10 11:05:50 |
| TXN-01003006 | DoorDash | $71.27 | $21.38 | $49.89 | 2026-03-10 11:02:17 |
| TXN-01002804 | DoorDash | $76.54 | $22.96 | $53.58 | 2026-03-10 10:54:39 |
| TXN-01002583 | DoorDash | $80.15 | $24.05 | $56.10 | 2026-03-10 10:54:23 |
| TXN-01004184 | DoorDash | $59.21 | $17.76 | $41.45 | 2026-03-10 10:12:52 |
| TXN-01004054 | DoorDash | $66.35 | $19.90 | $46.45 | 2026-03-10 10:12:30 |
| TXN-01003487 | DoorDash | $74.38 | $22.31 | $52.07 | 2026-03-10 08:58:55 |
| TXN-01003460 | DoorDash | $62.41 | $18.72 | $43.69 | 2026-03-10 08:52:58 |
| TXN-01004368 | DoorDash | $81.97 | $24.59 | $57.38 | 2026-03-10 08:09:41 |
| TXN-01002992 | DoorDash | $57.86 | $17.36 | $40.50 | 2026-03-09 23:45:16 |
| TXN-01002993 | DoorDash | $46.90 | $14.07 | $32.83 | 2026-03-09 22:52:01 |
| TXN-01002801 | DoorDash | $74.43 | $22.33 | $52.10 | 2026-03-09 22:44:28 |
| TXN-01003041 | DoorDash | $50.06 | $15.02 | $35.04 | 2026-03-09 22:19:50 |
| TXN-01003168 | DoorDash | $56.65 | $16.99 | $39.66 | 2026-03-09 22:17:35 |
| TXN-01003400 | DoorDash | $33.83 | $10.15 | $23.68 | 2026-03-09 21:56:50 |